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30.07.2024 9:35
Aus der Allianzanalyse vom 16.7.
GenAI in the insurance
AI and the insurance industry
As a data-driven industry like few others, insurance could
benefit from a wide variety of AI applications and use
cases in that could drive up productivity. For example,
predictive analysis could support marketing strategies,
with personalized outreach through new channels.
Real-time analysis and big-data analytics could enhance
product development and enable usage-based insurance
and risk-detection services. Automated processes and
tailored product recommendations could enhance sales
and distribution. Enhanced engagement would improve
customer service and policy administration, leading to
expedited assessment and settlement of claims, as well as
improved fraud detection, and in turn to fairer and more
cost-effective insurance. All this would ultimately lead to
greater customer satisfaction, increased efficiency and
potentially new revenue streams (Table 1).
1
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