Mobile Loyalty PLC completes the acquisition of Scandvision Holding AB
DGAP-News: Mobile Loyalty PLC / Key word(s): Acquisition
Mobile Loyalty PLC completes the acquisition of Scandvision Holding AB
11.04.2012 / 11:14
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Mobile Loyalty PLC completes the acquisition of Scandvision Holding AB.
Malmö/Frankfurt/London, April 11, 2012. Mobile Loyalty completed the
previously announced acquisition of Scandvision Holding AB during March
2012.
On November 8, 2011, Mobile Loyalty agreed on acquiring Scandvision Holding
AB with an expected closing date of March 1, 2012. The Group's consolidated
results will be presented in the Q1 report on May 31, 2012. Scandvision
Holding generated sales of approximately SEK 38 million in 2011, not
including any revenues related to Scandvision Denmark. Scandvision Holding
owns 25% of Scandvision Denmark and has an option to acquire the remaining
75%. In 2011, Scandvision Denmark generated revenues of approximately SEK 7
million. Mobile Loyalty's Board has decided not to exercise for the time
being its option to acquire the remaining 75% of Scandvision Denmark.
Scandvision is a perfect strategic addition to Mobile Loyalty Group,
commented Nicklas Gerhardsson, CEO, Mobile Loyalty. Scandvision is a
well-known company with more than 20 years experience of communications and
marketing projects for many great brands and customers. Scandvision's
customers are increasingly expecting new innovative concepts with respect
to digital communications. The Group's combined competencies across Social
Media, Mobile Marketing, Film, and Strategic Communications in combination
with a close cooperation with the media industry around new advertising
formats represent a perfect combination for both strategically and
tactically supporting our customers with increasing their revenues, and
achieving effective communication and ROI.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty
Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons
Nordic AB. Mobile Loyalty has about 50 employees.
About Mobile Loyalty PLC
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies also avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.
For more information, please contact:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobileloyalty.se
Sterner de la Mau, Founder
EVP Business Development
t: +46 70 8118189
e: sterner.delamau@mobileloyalty.se
End of Corporate News
---------------------------------------------------------------------
11.04.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
164444 11.04.2012
DGAP-News: Mobile Loyalty PLC / Key word(s): Acquisition
Mobile Loyalty PLC completes the acquisition of Scandvision Holding AB
11.04.2012 / 11:14
---------------------------------------------------------------------
Mobile Loyalty PLC completes the acquisition of Scandvision Holding AB.
Malmö/Frankfurt/London, April 11, 2012. Mobile Loyalty completed the
previously announced acquisition of Scandvision Holding AB during March
2012.
On November 8, 2011, Mobile Loyalty agreed on acquiring Scandvision Holding
AB with an expected closing date of March 1, 2012. The Group's consolidated
results will be presented in the Q1 report on May 31, 2012. Scandvision
Holding generated sales of approximately SEK 38 million in 2011, not
including any revenues related to Scandvision Denmark. Scandvision Holding
owns 25% of Scandvision Denmark and has an option to acquire the remaining
75%. In 2011, Scandvision Denmark generated revenues of approximately SEK 7
million. Mobile Loyalty's Board has decided not to exercise for the time
being its option to acquire the remaining 75% of Scandvision Denmark.
Scandvision is a perfect strategic addition to Mobile Loyalty Group,
commented Nicklas Gerhardsson, CEO, Mobile Loyalty. Scandvision is a
well-known company with more than 20 years experience of communications and
marketing projects for many great brands and customers. Scandvision's
customers are increasingly expecting new innovative concepts with respect
to digital communications. The Group's combined competencies across Social
Media, Mobile Marketing, Film, and Strategic Communications in combination
with a close cooperation with the media industry around new advertising
formats represent a perfect combination for both strategically and
tactically supporting our customers with increasing their revenues, and
achieving effective communication and ROI.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty
Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons
Nordic AB. Mobile Loyalty has about 50 employees.
About Mobile Loyalty PLC
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies also avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.
For more information, please contact:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobileloyalty.se
Sterner de la Mau, Founder
EVP Business Development
t: +46 70 8118189
e: sterner.delamau@mobileloyalty.se
End of Corporate News
---------------------------------------------------------------------
11.04.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
164444 11.04.2012