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DGAP-News: Jive Launches Advanced Gamification Module (deutsch)

Veröffentlicht am 28.03.2012, 14:00
Jive Launches Advanced Gamification Module

Jive Software

28.03.2012 14:00

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PALO ALTO, Calif., 2012-03-28 14:00 CEST (GLOBE NEWSWIRE) --

Jive Software, Inc. (Nasdaq:JIVE) today introduced Jive Gamification, an

advanced gamification module for Jive's market leading Social Business

platform. With Jive Gamification, businesses can dramatically increase

adoption, engagement and productivity within the Jive network through

incentives and activities tailored for specific groups of users. Jive

Gamification is powered by Bunchball, and is available for both internal social

networks and external communities.

'Gartner expects the adoption of gamification to increase significantly in the

next few years, with 70% of Global 2000 organizations gamifying at least one

application by 2014 ... Organizations are using gamification internally to

recruit, train and enhance employee performance. They are also using it to

drive innovation, share knowledge and improve employee health. Gamification is

also helping organizations engage external stakeholders in customer loyalty,

marketing, education and innovation initiatives.'(1)

'We're thrilled to partner with Bunchball,' said Nathan Rawlins, VP of Product

Marketing at Jive. 'For years Jive has used game mechanics to drive user

engagement. With Bunchball, we're taking gamification to the next level - we

are giving Jive customers the ability to personalize incentives that encourage

specific business activities for greater user engagement and business value.'

Gamification has a wide range of applications within an organization. In an

internal employee community, product development groups could be challenged to

help answer questions from the sales team. Sales staff could take part in a

competition to see who can complete training materials first. In an external

community, contests and rewards could be used to encourage customers to help

answer each other's questions and become product champions.

Jive Gamification gives businesses the ability to sustainably engage users with

highly personalized, collaborative and rewarding game mechanics. These include

role-based missions and challenges, status levels and badges, team-based goals

and competitions, real-time feedback and end-to-end fulfillment of virtual or

physical rewards. The module enables customers to design incentive programs, or

missions, for different types of users and groups within a Jive network.

'At Bunchball, we've learned that surface level integration of gamification is

no longer enough,' said Jim Scullion, CEO of Bunchball.' Our partnership means

that Jive can offer enterprises deep, pervasive gamification across their

entire platform. Compelling, sustained engagement is quickly becoming a

competitive advantage, and Jive Gamification module gives that to Jive

customers.'

Jive Gamification's unique benefits include:

-- Powerful gamification engine. The module tracks over a hundred specific

Jive actions that can be used to define challenges and determine user

rewards.

-- Pervasive integration: Gamification elements are seamlessly integrated with

the entire Jive experience - in user streams, profiles and groups.

-- Targeted personalization: Game mechanics can be personalized to motivate

and reward users based on precise segmentation including geography, roles

or departments.

The Jive Gamification module is available now. For more information, visit our

website at www.jivesoftware.com.

(1) Gartner, Inc. 'Innovation Insight: Gamification Adds Fun and Innovation to

Inspire Engagement,' by Brian Burke, Dec 20, 2011

About Bunchball

Bunchball is the industry leader in gamification, an innovative way of engaging

users, motivating employees and increasing customer loyalty. Gamification works

by integrating game mechanics into digital experiences in order to influence

and motivate people. This helps drive a deeper, more compelling user

experience, which leads to tangible business benefits, such as increased

employee productivity, customer loyalty and revenues. Bunchball's cloud-based

Nitro gamification platform is being used by some of the world's leading

companies to create experiences that combine intuitive game mechanics with

compelling content. Bunchball's customers include Adobe, HP, Cisco, Warner

Bros., Comcast, LiveOps, VMWare and Hasbro. Based in Silicon Valley,

Bunchball's investors include Granite Ventures, Triangle Peak Partners,

Northport Investments, and Correlation Ventures. For more information, visit

Bunchball online at www.bunchball.com.

About Jive Software

Jive Software (Nasdaq:JIVE) is a leading global Social Business company. We

bring social technology innovations from the consumer world into enterprises

securely and at scale, changing the way work gets done. Our platform combines

the power of big data, enterprise integrations and social collaboration

technologies. Millions of people at the world's largest companies are using

Jive-powered communities internally and externally to transform their

businesses.

Contact information for Bunchball

Melissa Roxas

Inner Circle Labs

(415) 684-9401

bunchball@innercirclelabs.com



Contact information for Jive

Niko Felix

(650) 319-1976

Niko.Felix@jivesoftware.com

News Source: NASDAQ OMX

28.03.2012 Dissemination of a Corporate News, transmitted by DGAP -

a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,

Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English

Company: Jive Software





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End of Announcement DGAP News-Service



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