BT, Red Bull TV, Honda, and Ladbrokes Join the Rovi Smart TV Advertising Program in the UK
Rovi Corporation
21.12.2011 08:30
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Innovative Companies Join Channel 4 in Advertising Program
SANTA CLARA, Calif., 2011-12-21 08:30 CET (GLOBE NEWSWIRE) --
Rovi Corporation (Nasdaq:ROVI) today announced that BT, Red Bull TV, Honda, and
Ladbrokes will develop interactive campaigns to run on the Rovi Advertising
Network as part of the Rovi Smart TV Advertising program. These companies join
Channel 4, which was one of the first to join the Rovi Smart TV program in the
United Kingdom.
'Smart TV is becoming a very serious proposition for advertisers in the UK, who
are increasingly keen to test the medium and be first-movers in using the power
of the new platform,' said Jon Hewson, advertising business director, EMEA at
Rovi Corporation. 'A number of major advertisers and agencies are already
collaborating with Rovi to blaze the trail in the connected TV space and
develop creative ways to connect with customers.'
The Smart TV program was created to study how to effectively reach consumers
via the growing number of Internet-connected devices in consumers' homes. Using
Rovi's advanced advertising technologies, companies are able to deploy
capabilities like in-depth multimedia graphics and video as part of their
advertising campaigns that run on high-definition televisions, Blu-ray Disc
players, and other Internet-connected devices.
'We continually evaluate new technology platforms to determine the best methods
of interaction. The Rovi Advertising Network has the technological depth and
the valuable research capabilities to provide us with additional understanding
of how our consumers are choosing to interact with brands and what messages are
most relevant in different environments,' said Justine Tate, senior online
media manager, BT.
The Rovi UK Smart TV program includes Samsung Smart TVs and Blu-ray Players
available now in the UK and other countries in Europe. Rovi is also
collaborating with Decipher, one of the UK's leading media strategy and
research companies, to conduct a two-phase Smart TV study. Audience reach,
retention, awareness, and influence are being measured, and the research is
expected to provide the industry with a better understanding of how consumers
engage with advertising on connected devices.
'The Smart TV Advertising program provides another genuine opportunity for us
to connect with consumers and provide meaningful information about our brand to
them in a new way, taking advantage of the additional functionality and
creativity offered by this new medium,' said Martin Moll, head of marketing,
Honda.
Via the Smart TV interface, companies are able to promote their brands in a
new, interactive way, directly into the family living room. According to the
newly released results of Phase One of the Rovi Smart TV UK study, 84 percent
of the study respondents use the Samsung Smart Hub content portal, and for the
majority of respondents it is used by other household members as well.
'Red Bull TV is targeted towards people in search of fascinating online video
experiences, so it is especially fitting that we use the connected device
platform and Rovi's interactive advertising capabilities to deliver content to
potential viewers,' said Jeanette Reilly, channel management, Red Bull TV.
The UK extension of the Rovi Smart TV Advertising program follows U.S. and
Canadian programs that launched earlier this year. Rovi also conducted a
two-phase Smart TV study in the U.S. and recently released the Phase One and
Phase Two findings, which showed that 80 percent of respondents noticed the
presence of ads on the connected TV platform, and approximately a third of
those who noticed an ad also clicked on it.
Currently, Rovi's advertising services, products and technologies together
reach more than 40 million households globally. The Rovi Advertising Network
targets advertisers, agencies and brand marketers, providing highly measurable
and interactive TV advertising options designed to reach an engaged consumer
audience that is actively seeking live, recorded, on demand, cable or network
programming.
The Rovi Advertising Network enables advertisers to make a consolidated media
buy across multiple interactive TV platforms, including Internet-connected
devices -- set-top boxes (STBs), TVs and Blu-ray(r) Disc players, media players,
game consoles and other devices -- and leading service providers. Used by
leading brands from a variety of industries including Carnival, Channel Four,
and Bank of Montreal, the Rovi Advertising Network enables marketers to reach
millions of TV viewers across the many platforms that comprise the TV
entertainment experience today.
About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment
landscape by delivering solutions that enable consumers to intuitively connect
to new entertainment from many sources and locations. The company also provides
extensive entertainment discovery solutions for television, movies, music and
photos to its customers in the consumer electronics, cable and satellite,
entertainment and online distribution markets. These solutions, complemented by
industry leading entertainment data, create the connections between people and
technology, and enable them to discover and manage entertainment in an
enjoyable form.
Rovi holds approximately 5,100 issued or pending patents worldwide and is
headquartered in Santa Clara, California, with numerous offices across the
United States and around the world including Japan, China, Luxembourg, and the
United Kingdom. More information about Rovi can be found at
http://www.rovicorp.com/.
The Rovi Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6482
Forward Looking Statements
All statements contained herein that are not statements of historical fact,
including statements that use the words 'will' or 'is expected to,' or similar
words that describe the Company's or its management's future plans, objectives,
or goals, are 'forward-looking statements' and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future results
or outcomes expressed or implied by such forward-looking statements. Such
factors are further addressed in the Company's most recent report on Form 10-Q
for the period ended September 30, 2011 and such other documents as are filed
with the Securities and Exchange Commission from time to time (available at
www.sec.gov). The Company assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise after the
date of this release, except as required by law.
CONTACT: Chris Taylor
Rovi Corporation
408-562-3077
Chris.D.Taylor@rovicorp.com
News Source: NASDAQ OMX
21.12.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: Rovi Corporation
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US5559041018
WKN:
End of Announcement DGAP News-Service
---------------------------------------------------------------------------
Rovi Corporation
21.12.2011 08:30
---------------------------------------------------------------------------
Innovative Companies Join Channel 4 in Advertising Program
SANTA CLARA, Calif., 2011-12-21 08:30 CET (GLOBE NEWSWIRE) --
Rovi Corporation (Nasdaq:ROVI) today announced that BT, Red Bull TV, Honda, and
Ladbrokes will develop interactive campaigns to run on the Rovi Advertising
Network as part of the Rovi Smart TV Advertising program. These companies join
Channel 4, which was one of the first to join the Rovi Smart TV program in the
United Kingdom.
'Smart TV is becoming a very serious proposition for advertisers in the UK, who
are increasingly keen to test the medium and be first-movers in using the power
of the new platform,' said Jon Hewson, advertising business director, EMEA at
Rovi Corporation. 'A number of major advertisers and agencies are already
collaborating with Rovi to blaze the trail in the connected TV space and
develop creative ways to connect with customers.'
The Smart TV program was created to study how to effectively reach consumers
via the growing number of Internet-connected devices in consumers' homes. Using
Rovi's advanced advertising technologies, companies are able to deploy
capabilities like in-depth multimedia graphics and video as part of their
advertising campaigns that run on high-definition televisions, Blu-ray Disc
players, and other Internet-connected devices.
'We continually evaluate new technology platforms to determine the best methods
of interaction. The Rovi Advertising Network has the technological depth and
the valuable research capabilities to provide us with additional understanding
of how our consumers are choosing to interact with brands and what messages are
most relevant in different environments,' said Justine Tate, senior online
media manager, BT.
The Rovi UK Smart TV program includes Samsung Smart TVs and Blu-ray Players
available now in the UK and other countries in Europe. Rovi is also
collaborating with Decipher, one of the UK's leading media strategy and
research companies, to conduct a two-phase Smart TV study. Audience reach,
retention, awareness, and influence are being measured, and the research is
expected to provide the industry with a better understanding of how consumers
engage with advertising on connected devices.
'The Smart TV Advertising program provides another genuine opportunity for us
to connect with consumers and provide meaningful information about our brand to
them in a new way, taking advantage of the additional functionality and
creativity offered by this new medium,' said Martin Moll, head of marketing,
Honda.
Via the Smart TV interface, companies are able to promote their brands in a
new, interactive way, directly into the family living room. According to the
newly released results of Phase One of the Rovi Smart TV UK study, 84 percent
of the study respondents use the Samsung Smart Hub content portal, and for the
majority of respondents it is used by other household members as well.
'Red Bull TV is targeted towards people in search of fascinating online video
experiences, so it is especially fitting that we use the connected device
platform and Rovi's interactive advertising capabilities to deliver content to
potential viewers,' said Jeanette Reilly, channel management, Red Bull TV.
The UK extension of the Rovi Smart TV Advertising program follows U.S. and
Canadian programs that launched earlier this year. Rovi also conducted a
two-phase Smart TV study in the U.S. and recently released the Phase One and
Phase Two findings, which showed that 80 percent of respondents noticed the
presence of ads on the connected TV platform, and approximately a third of
those who noticed an ad also clicked on it.
Currently, Rovi's advertising services, products and technologies together
reach more than 40 million households globally. The Rovi Advertising Network
targets advertisers, agencies and brand marketers, providing highly measurable
and interactive TV advertising options designed to reach an engaged consumer
audience that is actively seeking live, recorded, on demand, cable or network
programming.
The Rovi Advertising Network enables advertisers to make a consolidated media
buy across multiple interactive TV platforms, including Internet-connected
devices -- set-top boxes (STBs), TVs and Blu-ray(r) Disc players, media players,
game consoles and other devices -- and leading service providers. Used by
leading brands from a variety of industries including Carnival, Channel Four,
and Bank of Montreal, the Rovi Advertising Network enables marketers to reach
millions of TV viewers across the many platforms that comprise the TV
entertainment experience today.
About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment
landscape by delivering solutions that enable consumers to intuitively connect
to new entertainment from many sources and locations. The company also provides
extensive entertainment discovery solutions for television, movies, music and
photos to its customers in the consumer electronics, cable and satellite,
entertainment and online distribution markets. These solutions, complemented by
industry leading entertainment data, create the connections between people and
technology, and enable them to discover and manage entertainment in an
enjoyable form.
Rovi holds approximately 5,100 issued or pending patents worldwide and is
headquartered in Santa Clara, California, with numerous offices across the
United States and around the world including Japan, China, Luxembourg, and the
United Kingdom. More information about Rovi can be found at
http://www.rovicorp.com/.
The Rovi Corporation logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6482
Forward Looking Statements
All statements contained herein that are not statements of historical fact,
including statements that use the words 'will' or 'is expected to,' or similar
words that describe the Company's or its management's future plans, objectives,
or goals, are 'forward-looking statements' and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors that could cause the actual results of the Company to be
materially different from the historical results and/or from any future results
or outcomes expressed or implied by such forward-looking statements. Such
factors are further addressed in the Company's most recent report on Form 10-Q
for the period ended September 30, 2011 and such other documents as are filed
with the Securities and Exchange Commission from time to time (available at
www.sec.gov). The Company assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise after the
date of this release, except as required by law.
CONTACT: Chris Taylor
Rovi Corporation
408-562-3077
Chris.D.Taylor@rovicorp.com
News Source: NASDAQ OMX
21.12.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: Rovi Corporation
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US5559041018
WKN:
End of Announcement DGAP News-Service
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