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DGAP-News: Apricus Biosciences Announces Shareholder Update With New Focus as a Commercially-Driven Specialty Pharmaceutical Company (deutsch)

Veröffentlicht am 16.02.2012, 16:06
Apricus Biosciences Announces Shareholder Update With New Focus as a Commercially-Driven Specialty Pharmaceutical Company

Apricus Biosciences, Inc.

16.02.2012 16:06

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Company CEO Sets Goal to Grow Revenues in 2012 and Long-Term

SAN DIEGO, 2012-02-16 16:06 CET (GLOBE NEWSWIRE) --

Apricus Biosciences, Inc. ('Apricus Bio' or the 'Company') (Nasdaq:APRI)

announced today a corporate update to address Company activities and expected

near-term events.

Dr. Bassam Damaj, Chairman, President and Chief Executive Officer of Apricus

Bio, stated, 'We believe that 2012 will be the most important in Apricus Bio's

history so far.' Dr. Damaj informed shareholders, 'The Company is now shifting

from a development stage company with little institutional ownership to a

commercial revenue-generating global operation with hopefully long-term

institutional investment support. The Company also expects to book

approximately $4 million from Vitaros(r) collaborations signed so far this year.

We believe that signing two major collaborations in the first quarter of this

year is a good indication that the Company plans to have major revenues from

Vitaros(r) collaborations and the beginning of product sales this year.'

The addition of a commercial oncology sales force with three marketed drugs to

sell in the U.S. is a major step for the Company in its efforts to start

generating its own direct sales. 'It's an important shift for the Company to

begin selling our drug products ourselves in some territories as it can drive

more revenue growth and places many of our commercialization timelines under

our own control,' Dr. Damaj stated. 'Oncology supportive care is our first step

in the U.S. with a sales force. Our goal is to expand into other focused

disease areas moving forward.'

'Apricus Bio's recently announced, institutionally-focused financing, now

provides our specialty pharmaceutical company with the institutional investment

support necessary to grow to the next level,' Dr. Damaj continued. 'Apricus Bio

looks forward to much broader investment coverage by an expanded range of

financial analysts in 2012.'

Apricus Bio is expanding the ownership of its stock from a predominantly retail

base to becoming more institutionally held. 'Such financing has provided our

Company with the important funding resources to directly grow Apricus Bio's

value by filing for commercialization authorization for up to five drug

products in 2012 and 2013; to launch newly acquired products; and to continue

to acquire additional, revenue-producing drug products,' he explained.

NexACT(r) Platform Products:

Vitaros(r)

Vitaros(r) (alprostadil), Apricus Bio's treatment for erectile dysfunction, is

now partnered in the U.S., Canada, Germany, certain countries in the Middle

East, the Gulf countries, Israel and Italy. Most recently, the Company entered

into (1) an exclusive licensing agreement with Abbott Laboratories Limited

('Abbott') to market Vitaros(r) in Canada, who plan to launch the product in

Canada in 2012 and (2) Sandoz, a division of Novartis, for Germany. The

Company's recent deal with Sandoz-Novartis is an important partnership to

Apricus not just for its large size but also for us being able to bring back

Novartis as a partner which brings back the confidence in our NexACT(r)

technology and the drugs based on it.

Apricus Bio's near term focus for Vitaros(r) is to commence sales in Canada this

year though its commercial partner Abbott, continue to generate revenue from

partnerships for the product with major pharma, including some which the

Company intends to enter into and announce in the near term.

The Company may also market the drug itself in certain territories in Europe as

the company expands its sales force and presence.

Femprox(r)

Femprox(r), a topical cream for the treatment of female sexual arousal disorder

('FSAD'), has been the subject of nine clinical studies completed to date,

including the only successfully completed Phase III and most advanced product

in development for the indication.

The Company expects to have guidance from the health agencies in the U.S.,

Europe and Canada by the end of Q2 2012.

Despite several setbacks in a similar space by third parties on other drugs in

this space recently, we are still the most advanced and the only Company that

ran a successful 400 patient Phase III clinical trial in FSAD and achieved

statistical significance on the primary and secondary endpoints. The Company

believes Femprox(r) is unique not only because of its direct and local mechanism

of action and safety profile, but also because of its relatively high response

rate in its successful Phase III clinical trial.

Apricus Bio also feels that this is a potential blockbuster product, which some

have estimated to be a $4 billion dollar space with no approved products on the

market yet.

MycoVa(tm)

MycoVa(tm), a topical treatment for onychomycosis (nail fungal infection) is the

Company's second partnered pipeline product utilizing Apricus Bio's proprietary

NexACT(r) technology. In December 2011 and January 2012, the Company completed

two licensing agreements granting exclusive marketing rights for MycoVa(tm) with

Stellar Pharmaceuticals, Inc. in Canada and Elis Pharmaceuticals in certain

countries in the Middle East and the Gulf Countries (excluding Israel).

The Company's regulatory strategy in the U.S. is to use its human blood and

nail bioequivalency study against Lamisil(r) cream in conjunctions with the

secondary endpoints from our 3 Phase III trials and file for approval using the

505b2 path. In Europe, the company intends to file for approval using the

non-inferiority analysis achieved against Loceryl(r) in our European phase III

trial. Lamisil(r) is a registered trademark of Novartis and Loceryl(r) is a

registered trademark of Galderma.

The Company expects to have guidance from the health agencies in the U.S.,

Europe and Canada by the end of Q2 2012.

Apricus Bio's Commercial Sales Force: Oncology Supportive Care Marketed

Products.

The Company launched its commercialization arm beginning in oncology supportive

care in December 2011 with the acquisition of Topotarget USA, Inc. (since

renamed Apricus Pharmaceuticals USA, Inc.) , gaining a pre-existing sales

infrastructure, sales team, and a revenue-generating product with what the

Company believes to be a strong future growth potential and additional second

use label. The oncology supportive care product platform was expanded through

an agreement with PediatRx, Inc. in January, with co-promotion rights to two

additional products in this space, Granisol(tm) and Aquoral(tm).

Totect(r)

Totect(r) (dexrazoxane HCl) is for the treatment of anthracycline extravasation,

the leakage of chemotherapies from the vein into the surrounding healthy

tissue. Totect(r) is the only proven protection against the potentially

devastating effects of anthracycline extravasation. The Company also intends to

grow the market potential for this product by filing a supplemental NDA this

year for a second use of cardiac protection for Doxorubicin use based on the

trials the Company has already run. The Company intends to further monetize

Totect(r) by partnering the product throughout Canada and Latin America. There

are presently 3,500 cancer centers in the U.S., all of which should eventually

carry Totect. There are approximately 550,000 anthracycline infusions each year

in the U.S. with estimates of extravasations calculated as high, occurring 1%

of the time, and potential uses for the second label if granted by the FDA.

Granisol(tm)

Granisol(tm) (granisetron) is the only FDA-approved, oral, ready-to-use liquid

solution of granisetron oral solution for prevention of nausea and vomiting

associated with emetogenic cancer therapy and radiation. In addition to U.S.

co-promotion rights, Apricus Bio purchased non-U.S rights to Granisol(tm). The

present oral solution market for the anti-emetics is approximately $70 million

in the U.S. with the overall oral market for anti-emetics above $3 billion.

Aquoral(tm)

Aquoral is an FDA-cleared, prescription-only spray for the treatment of

Xerostomia (the medical term for dry mouth due to a lack of saliva). Xerostomia

is caused by oncology, central nervous system drugs. The Company intends to

detail the drug for the oncology use through its sales force and partner the

CNS use.

The advantage of an oncology support sales force is that the same salesperson

can help sell multiple products to the same end user which in our case is the

oncology supportive care nurse and the hospital pharmacist who stocks the

product. Chemotherapy and radiation therapy may result in side effects and

often the same patients can experience extravasation (therefore requiring

Totect(r)), nausea (therefore requiring Granisol(tm)) and Xerostomia (therefore

requiring Aquoral(tm)) in addition to pain, mucositis, dermatitis in addition to

other potential side effects.

The Company additionally has announced in January of this year that it is in

negotiations to acquire PediatRx and it currently expects to have approximately

25 supportive care sales force in addition to an additional 100 on-call nurses

and a pharmacist call-center.

The Company is also currently in negotiations to acquire additional products

for this sales force

Other Specialty Pharmaceutical Transactions.

NitroMist(tm):

Apricus Bio further expanded its commercial arm worldwide with the acquisition

of ex-U.S. rights to NitroMist(tm), an FDA-approved and marketed nitrate

vasodilator indicated for acute relief of an attack or acute prophylaxis of

angina pectoris (chest pain) due to coronary artery disease (narrowing of the

blood vessels that supply blood to the heart). In February 2012, NovaDel Pharma

Inc. sold Apricus Bio the rights to sell and license NitroMist(tm) in territories

outside of the United States, Canada and Mexico. NovaDel has estimated the

worldwide market for NitroMist(tm) to be more than $200 million. The Company

intends to file for marketing authorization in Europe and certain other

countries in the acquired territory in 2012 and has already initiated

commercial partnering discussions.

About Apricus Biosciences, Inc.

Apricus Bio is a San Diego-based revenue-generating specialty pharmaceutical

company, with commercial products and a broad pipeline across numerous

therapeutic classes.

Revenues and growth are driven from the sales of the Company's commercial

products through its Apricus Pharmaceuticals USA, Inc. and NexMed (USA), Inc.

subsidiaries and through out-licensing in certain territories of its product

pipeline and NexACT(r) technology. Apricus Bio currently markets Totect(r)

(dexrazoxane HCl), the only drug approved in the US for the treatment of

anthracycline extravasation. Apricus Bio's current pipeline includes Vitaros(r),

approved in Canada for the treatment of erectile dysfunction, as well as

compounds in development from pre-clinical through pre-registration currently

focused on Sexual Dysfunction, Oncology, Dermatology, Autoimmune, Pain,

Anti-Infectives, Diabetes and Consumer Healthcare.

The Company also expects to develop and/or acquire and then bring to market

additional pharmaceutical products in areas of care that will benefit patient

needs worldwide.

For further information on Apricus Bio, visit http://www.apricusbio.com, and

for information on its subsidiary please visit http://www.nexmedusa.com. You

can also receive information at http://twitter.com/apricusbio

Apricus Bio's Forward-Looking Statement Safe Harbor

Statements under the Private Securities Litigation Reform Act, as amended: with

the exception of the historical information contained in this release, the

matters described herein contain forward-looking statements that involve risks

and uncertainties that may individually or mutually impact the matters herein

described for a variety of reasons that are outside the control of the Company,

including, but not limited to, its ability to further develop its and their

products and product candidates, to have its products such as Vitaros(r),

Femprox(r) and MycoVa(tm) and product candidates approved by relevant regulatory

authorities, to successfully commercialize such NexACT(r) products and product

candidates, to achieve its development, commercialization and financial goals

such as the booking of $4 million for Vitaros(r) partnerships to date and the

further commercialization of Totect(r), Granisol(tm) and Aquoral(tm) and to achieve its

other regulatory, commercial and financial goals in the U.S. and in other

countries. Readers are cautioned not to place undue reliance on these

forward-looking statements as actual results could differ materially from the

forward-looking statements contained herein. Readers are urged to read the risk

factors set forth in the Company's most recent annual report on Form 10-K,

subsequent quarterly reports filed on Form 10-Q and other filings made with the

SEC. Copies of these reports are available from the SEC's website or without

charge from the Company.

CONTACT: Apricus Bio Investor Relations:David PittsArgot

Partners212-600-1902david@argotpartners.com

News Source: NASDAQ OMX

16.02.2012 Dissemination of a Corporate News, transmitted by DGAP -

a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,

Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English

Company: Apricus Biosciences, Inc.





United States

Phone:

Fax:

E-mail:

Internet:

ISIN: US9901429525

WKN:



End of Announcement DGAP News-Service



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