Mobile Loyalty: Financials for 2011
DGAP-News: Mobile Loyalty PLC / Key word(s): Preliminary Results
Mobile Loyalty: Financials for 2011
22.03.2012 / 14:43
---------------------------------------------------------------------
Mobile Loyalty: Financials for 2011
Malmö/Frankfurt/London, March 22, 2012 - Mobile Loyalty PLC, a fast growing
service provider for Mobile Advertising and Mobile Marketing, announces the
results of financial year 2011: Revenues for the period totalled 0.415
million Euro, an increase of 52.5%. Operating profit amounted to 0.812
million Euro before oneoff charges of 0.624 million Euro associated with
the IPO and capital raising, and 0.361 million Euro in amortization. These
financials are unconsolidated and do not reflect the acquisition of
Scandinavian Advertising AB and Scandvision Holding AB
'During the year, the first commercial launches based on our technology
platform took place with a very positive response from consumers,
advertisers and customers. With these customers as references, we have
noted a large increase in the interest in our products and services within
the media segment as well as among the group's big brand clients', said
Nicklas Gerhardsson, CEO of Mobile Loyalty.
Mobile Loyalty completed an IPO on the Frankfurt Stock Exchange (Open
Market) in 2011 and executed a secondary listing in Sweden. Mobile Loyalty
Swedish Depository Receipts ('SDR') started trading on AktieTorget,
Stockholm, in the first quarter of 2012.
Mobile Loyalty is well positioned to continue its aggressive expansion,
organically as well as through acquisitions. As a part of this expansion,
Mobile Loyalty entered into agreements to acquire Scandinavian Advertising
AB and Scandvision Holding AB in mid 2011. After the end of the financial
year 2011, an additional acquisition was conducted with the takeover of
100% of Encons Nordic AB. In the first quarter of 2012, Mobile Loyalty also
signed partnership agreements with a number of market participants in the
media segment to provide Facebook centric advertising solutions to further
enhance its service portfolio. With its acquisitions over the past months,
a large number of customers with strong consumer brands, such as Sony, H&M,
Pågen, Proviva, Bravo, MQ, JC and IKEA were added to Mobile Loyalty's
customer base.
The full version of the financial report for 2011 of Mobile Loyalty is
available at http://ir.stockpr.com/mobileloyalty/annual-reports
About Mobile Loyalty Group
Founded in 2006, Mobile Loyalty offers a turn-key white label mobile
advertising service for brands and media companies. The service can be
launched within weeks, providing media companies with ad services to
capitalize on mobile advertising, by using the superiority of mobile
specific attributes. Mobile Loyalty lets the customer focus on their core
business and leverage on their already existing advertiser and consumer
base. Mobile Loyalty's offering includes a set of new ready-made
advertising services optimized for all digital platforms (e.g. iPhone,
Android, mobile web) delivering efficient embedded advertising, combining
web, social media and mobile channels. Media companies benefit from the
ability to source new mobile advertising revenue without the burden of
upfront development costs in an increasingly changing marketplace.
Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB
(www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen. The Mobile Loyalty Group includes Mobile Loyalty Europe AB,
Scandinavian Advertising AB, Scandvision Holding AB and Encons Nordic AB.
Mobile Loyalty Group has about 50 employees with offices in Malmö,
Stockholm and Copenhagen.
The company is listed on the First Quotation Board of Deutsche Börse with
ticker symbol M8L and ISIN-code GB00B5MVRW60 and on the AktieTorget Stock
Exchange in Sweden with the ticker symbol MOBI SDB and ISIN-code
SE0004296325.
For further information, please contact:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobile-loyalty.com
Sterner de la Mau, Founder, EVP Business Development
t: + 46 70 8118189
e: sterner.delamau@mobileloyalty.se
DISCLAIMER
This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.
This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.
This document is only distributed to and targeted at (i) persons outside
of the United Kingdom or (ii) professional investors pursuant to Article
19(5) of the Financial Services and Markets Act 2000 (Financial Promotion)
Order 2005 or (iii) companies with assets and other persons with assets
pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being
referred to as 'qualified persons'). All securities referred to here are
available to qualified persons only and any request, offer or agreement to
obtain, purchase or acquire such securities by any other means shall only
be made in relation to qualified persons. Individuals who are not qualified
persons should under no circumstances take action on the basis of this
information or its content.
End of Corporate News
---------------------------------------------------------------------
22.03.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
161862 22.03.2012
DGAP-News: Mobile Loyalty PLC / Key word(s): Preliminary Results
Mobile Loyalty: Financials for 2011
22.03.2012 / 14:43
---------------------------------------------------------------------
Mobile Loyalty: Financials for 2011
Malmö/Frankfurt/London, March 22, 2012 - Mobile Loyalty PLC, a fast growing
service provider for Mobile Advertising and Mobile Marketing, announces the
results of financial year 2011: Revenues for the period totalled 0.415
million Euro, an increase of 52.5%. Operating profit amounted to 0.812
million Euro before oneoff charges of 0.624 million Euro associated with
the IPO and capital raising, and 0.361 million Euro in amortization. These
financials are unconsolidated and do not reflect the acquisition of
Scandinavian Advertising AB and Scandvision Holding AB
'During the year, the first commercial launches based on our technology
platform took place with a very positive response from consumers,
advertisers and customers. With these customers as references, we have
noted a large increase in the interest in our products and services within
the media segment as well as among the group's big brand clients', said
Nicklas Gerhardsson, CEO of Mobile Loyalty.
Mobile Loyalty completed an IPO on the Frankfurt Stock Exchange (Open
Market) in 2011 and executed a secondary listing in Sweden. Mobile Loyalty
Swedish Depository Receipts ('SDR') started trading on AktieTorget,
Stockholm, in the first quarter of 2012.
Mobile Loyalty is well positioned to continue its aggressive expansion,
organically as well as through acquisitions. As a part of this expansion,
Mobile Loyalty entered into agreements to acquire Scandinavian Advertising
AB and Scandvision Holding AB in mid 2011. After the end of the financial
year 2011, an additional acquisition was conducted with the takeover of
100% of Encons Nordic AB. In the first quarter of 2012, Mobile Loyalty also
signed partnership agreements with a number of market participants in the
media segment to provide Facebook centric advertising solutions to further
enhance its service portfolio. With its acquisitions over the past months,
a large number of customers with strong consumer brands, such as Sony, H&M,
Pågen, Proviva, Bravo, MQ, JC and IKEA were added to Mobile Loyalty's
customer base.
The full version of the financial report for 2011 of Mobile Loyalty is
available at http://ir.stockpr.com/mobileloyalty/annual-reports
About Mobile Loyalty Group
Founded in 2006, Mobile Loyalty offers a turn-key white label mobile
advertising service for brands and media companies. The service can be
launched within weeks, providing media companies with ad services to
capitalize on mobile advertising, by using the superiority of mobile
specific attributes. Mobile Loyalty lets the customer focus on their core
business and leverage on their already existing advertiser and consumer
base. Mobile Loyalty's offering includes a set of new ready-made
advertising services optimized for all digital platforms (e.g. iPhone,
Android, mobile web) delivering efficient embedded advertising, combining
web, social media and mobile channels. Media companies benefit from the
ability to source new mobile advertising revenue without the burden of
upfront development costs in an increasingly changing marketplace.
Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB
(www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm
and Copenhagen. The Mobile Loyalty Group includes Mobile Loyalty Europe AB,
Scandinavian Advertising AB, Scandvision Holding AB and Encons Nordic AB.
Mobile Loyalty Group has about 50 employees with offices in Malmö,
Stockholm and Copenhagen.
The company is listed on the First Quotation Board of Deutsche Börse with
ticker symbol M8L and ISIN-code GB00B5MVRW60 and on the AktieTorget Stock
Exchange in Sweden with the ticker symbol MOBI SDB and ISIN-code
SE0004296325.
For further information, please contact:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobile-loyalty.com
Sterner de la Mau, Founder, EVP Business Development
t: + 46 70 8118189
e: sterner.delamau@mobileloyalty.se
DISCLAIMER
This publication constitutes neither an offer for the sale of or an
invitation to buy securities of Mobile Loyalty PLC.
This document is not an offer for securities for sale in the United States
of America. Securities may only be sold or offered for sale in the United
States of America following their prior registration in accordance with the
provisions of the U.S. Securities Act of 1933 as amended or, without prior
registration, only on the basis of an exemption. The shares of Mobile
Loyalty PLC are not and shall not be registered in accordance with the
provisions of the U.S. Securities Act of 1933 as amended and are neither
sold nor offered for sale in the United States of America.
This document is only distributed to and targeted at (i) persons outside
of the United Kingdom or (ii) professional investors pursuant to Article
19(5) of the Financial Services and Markets Act 2000 (Financial Promotion)
Order 2005 or (iii) companies with assets and other persons with assets
pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being
referred to as 'qualified persons'). All securities referred to here are
available to qualified persons only and any request, offer or agreement to
obtain, purchase or acquire such securities by any other means shall only
be made in relation to qualified persons. Individuals who are not qualified
persons should under no circumstances take action on the basis of this
information or its content.
End of Corporate News
---------------------------------------------------------------------
22.03.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
161862 22.03.2012