Mobile Loyalty PLC: Release of 2011 Annual Report & Financial Statements
DGAP-News: Mobile Loyalty PLC / Key word(s): Final Results
Mobile Loyalty PLC: Release of 2011 Annual Report & Financial
Statements
14.05.2012 / 10:25
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Release of 2011 Annual Report & Financial Statements
Malmö/Frankfurt/London, May 11, 2012. Mobile Loyalty plc, the mobile
advertising company traded on Frankfurt Open Market (M8L) and AktieTorget
(MOBI SDB), announces that its 2011 Annual Report & Financial Statements
are now available to download from the Company's website and were posted to
shareholders on May 10, 2012.
The Group generated operating profit before exceptional items, one-off
charges associated with the IPO and capital raising efforts, the
amortisation of intangibles, interest and taxes in line with previously
released preliminary unaudited results. However, in the 2011 Annual Report
and audited consolidated financial statements, the Group has taken
additional reserves, financing charges, as well as a non-cash non-equity
affecting IFRS 2 charge related to the reverse merger of Mobile Loyalty
plc. For further details, please refer to the 2011 Annual Report and
Financial Statements that can be downloaded from the Company's website at
www.mobileloyalty.com.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty plc is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty
Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons
Nordic AB. Mobile Loyalty has about 50 employees.
For more information, please contact:
Nicklas Gerhardsson, CEO
t:+46 70 7633712
ng@mobileloyalty.com
Sterner de la Mau, CBDO
t: +46 70 8118189
sdlm @mobileloyalty.com
Ulf Angelin, CFO
t: +46 40 693 5700
ua@mobileloyalty.com
About Mobile Loyalty plc
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies also avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.
End of Corporate News
---------------------------------------------------------------------
14.05.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
169640 14.05.2012
DGAP-News: Mobile Loyalty PLC / Key word(s): Final Results
Mobile Loyalty PLC: Release of 2011 Annual Report & Financial
Statements
14.05.2012 / 10:25
---------------------------------------------------------------------
Release of 2011 Annual Report & Financial Statements
Malmö/Frankfurt/London, May 11, 2012. Mobile Loyalty plc, the mobile
advertising company traded on Frankfurt Open Market (M8L) and AktieTorget
(MOBI SDB), announces that its 2011 Annual Report & Financial Statements
are now available to download from the Company's website and were posted to
shareholders on May 10, 2012.
The Group generated operating profit before exceptional items, one-off
charges associated with the IPO and capital raising efforts, the
amortisation of intangibles, interest and taxes in line with previously
released preliminary unaudited results. However, in the 2011 Annual Report
and audited consolidated financial statements, the Group has taken
additional reserves, financing charges, as well as a non-cash non-equity
affecting IFRS 2 charge related to the reverse merger of Mobile Loyalty
plc. For further details, please refer to the 2011 Annual Report and
Financial Statements that can be downloaded from the Company's website at
www.mobileloyalty.com.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example newspapers,
magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty plc is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty
Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons
Nordic AB. Mobile Loyalty has about 50 employees.
For more information, please contact:
Nicklas Gerhardsson, CEO
t:+46 70 7633712
ng@mobileloyalty.com
Sterner de la Mau, CBDO
t: +46 70 8118189
sdlm @mobileloyalty.com
Ulf Angelin, CFO
t: +46 40 693 5700
ua@mobileloyalty.com
About Mobile Loyalty plc
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies also avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.
End of Corporate News
---------------------------------------------------------------------
14.05.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
169640 14.05.2012