New Study Details Met Office's Digital Communications Best Practices, Including Innovative Strategies for Social Media and Search Engine Optimisation
GovDelivery
28.03.2012 10:00
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LONDON, 2012-03-28 10:00 CEST (GLOBE NEWSWIRE) --
GovDelivery, a leader in cloud-based communication solutions for government,
released a brief today that highlights the innovative work the Met Office has
implemented throughout their communication across the UK.
Weather affects everyone and the need to deliver accurate, timely, critical
information using all the available modern communications channels is something
that the Met Office has worked hard to achieve in recent years. The best
practices brief, Integrated Communication and Social Media Forecast Looks
Excellent for Met Office, discusses the Met Office's continued recognition from
private sector companies, such as IBM and Econsultancy, and delves into the
strategies and tactics that the Met Office is currently employing to great
success.
In the best practices brief, the Met Office reviews several goals as part of
their overall communications strategy:
-- Build subscriber base for severe weather email notifications
-- Increase web traffic
-- Increase advertising revenue generated from the website
-- Increase amount of external links back to the main Met Office site
-- Better engage citizens through social media
-- Achieve targeted keyword presence with search engine results pages (SERPs)
associated with event calendar content
'At the core of our overall communications strategy, we believe it is essential
to establish a cohesive, collaborative team that sets the tone for all of our
digital communications efforts,' said Simon Swan, Online Marketing and Planning
Manager, Met Office. 'Combining the work of that team with GovDelivery's
Digital Communication Management system to push out our social media
communications and integrate all email notifications with social media in an
automated process help us to accomplish these goals.'
Further described in the brief, the Met Office also recommends developing a
methodology for not only pulling the public into the Met Office website for
information about weather and climate, but gaining subscribers so information
that subscribers are interested in is pushed out to them. Finally it suggests
ramping up 'pull' efforts through an innovative search engine optimisation
(SEO) strategy that brings more visitors to the website, encourages visitors to
sign up for future updates about weather, climate and events, and then delivers
relevant content to them via email, Facebook, YouTube and Flickr.
'The Met Office is doing some really innovative and brilliant things to
maximise their connections with the public. We were excited to partner with
them to share their digital communications strategy and tactics and to
highlight their successes in this best practices brief. We believe that many
public sector organisations can learn from the work the Met Office is doing,
especially with regard to social media and SEO, and we hope this brief can be a
guide for others,' said Dave Worsell, Director of Government Solutions,
GovDelivery.
Download the brief at http://bit.ly/GDMetOfficeBest.
About The Met Office
The Met Office is the UK's National Weather Service, employing more than 1,800
people worldwide. The Met Office provides a wide range of services, from
providing weather information to the public, working with organisations around
the world to advance global understanding around climate, and providing
impartial information to governments in the UK and Europe.
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication
solutions, helps government maximise direct connections with the public while
reducing communications cost. More than 500 government organisations worldwide,
including more than half of major U.S. federal agencies, as well as state,
county, and city governments in the U.S., and local authorities and central
government agencies in the United Kingdom, use GovDelivery to optimize their
effectiveness, efficiency, and engagement in communications with the public.
GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information,
visit http://www.govdelivery.com.
The GovDelivery logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8030
CONTACT: John Cook
Director of Marketing
651-757-4146
John.Cook@govdelivery.com
News Source: NASDAQ OMX
28.03.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: GovDelivery
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US44928D1081
WKN:
End of Announcement DGAP News-Service
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GovDelivery
28.03.2012 10:00
---------------------------------------------------------------------------
LONDON, 2012-03-28 10:00 CEST (GLOBE NEWSWIRE) --
GovDelivery, a leader in cloud-based communication solutions for government,
released a brief today that highlights the innovative work the Met Office has
implemented throughout their communication across the UK.
Weather affects everyone and the need to deliver accurate, timely, critical
information using all the available modern communications channels is something
that the Met Office has worked hard to achieve in recent years. The best
practices brief, Integrated Communication and Social Media Forecast Looks
Excellent for Met Office, discusses the Met Office's continued recognition from
private sector companies, such as IBM and Econsultancy, and delves into the
strategies and tactics that the Met Office is currently employing to great
success.
In the best practices brief, the Met Office reviews several goals as part of
their overall communications strategy:
-- Build subscriber base for severe weather email notifications
-- Increase web traffic
-- Increase advertising revenue generated from the website
-- Increase amount of external links back to the main Met Office site
-- Better engage citizens through social media
-- Achieve targeted keyword presence with search engine results pages (SERPs)
associated with event calendar content
'At the core of our overall communications strategy, we believe it is essential
to establish a cohesive, collaborative team that sets the tone for all of our
digital communications efforts,' said Simon Swan, Online Marketing and Planning
Manager, Met Office. 'Combining the work of that team with GovDelivery's
Digital Communication Management system to push out our social media
communications and integrate all email notifications with social media in an
automated process help us to accomplish these goals.'
Further described in the brief, the Met Office also recommends developing a
methodology for not only pulling the public into the Met Office website for
information about weather and climate, but gaining subscribers so information
that subscribers are interested in is pushed out to them. Finally it suggests
ramping up 'pull' efforts through an innovative search engine optimisation
(SEO) strategy that brings more visitors to the website, encourages visitors to
sign up for future updates about weather, climate and events, and then delivers
relevant content to them via email, Facebook, YouTube and Flickr.
'The Met Office is doing some really innovative and brilliant things to
maximise their connections with the public. We were excited to partner with
them to share their digital communications strategy and tactics and to
highlight their successes in this best practices brief. We believe that many
public sector organisations can learn from the work the Met Office is doing,
especially with regard to social media and SEO, and we hope this brief can be a
guide for others,' said Dave Worsell, Director of Government Solutions,
GovDelivery.
Download the brief at http://bit.ly/GDMetOfficeBest.
About The Met Office
The Met Office is the UK's National Weather Service, employing more than 1,800
people worldwide. The Met Office provides a wide range of services, from
providing weather information to the public, working with organisations around
the world to advance global understanding around climate, and providing
impartial information to governments in the UK and Europe.
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication
solutions, helps government maximise direct connections with the public while
reducing communications cost. More than 500 government organisations worldwide,
including more than half of major U.S. federal agencies, as well as state,
county, and city governments in the U.S., and local authorities and central
government agencies in the United Kingdom, use GovDelivery to optimize their
effectiveness, efficiency, and engagement in communications with the public.
GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information,
visit http://www.govdelivery.com.
The GovDelivery logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8030
CONTACT: John Cook
Director of Marketing
651-757-4146
John.Cook@govdelivery.com
News Source: NASDAQ OMX
28.03.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: GovDelivery
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US44928D1081
WKN:
End of Announcement DGAP News-Service
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