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DGAP-News: BrightPoint and Microsoft Announce Launch of Online Store for Windows Phones in the United Arab Emirates (deutsch)

Veröffentlicht am 13.04.2012, 14:00
BrightPoint and Microsoft Announce Launch of Online Store for Windows Phones in the United Arab Emirates

Brightpoint, Inc.

13.04.2012 14:00

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INDIANAPOLIS, 2012-04-13 14:00 CEST (GLOBE NEWSWIRE) --

Brightpoint, Inc. ('BrightPoint') (Nasdaq:CELL), a global leader in providing

device lifecycle services to the wireless industry, today announced with

Microsoft the launch of Waha Store (www.wahastore.com), the first e-commerce

website dedicated exclusively to Windows Phones in the United Arab Emirates

(UAE).

Waha, which means 'oasis' in English, will provide a convenient, reliable and

centralized destination for consumers across the country to purchase the latest

wireless devices from a variety of Windows Phone device manufacturers. Waha

Store will offer customers manufacturer warranties with their purchases and

arrange delivery of new phones directly to the customer's doorstep. Shoppers

who visit Waha Store are then free to separately connect to the wireless

provider of their choosing.

The user-friendly features in Waha Store will optimize browsing and shopping

for visitors. Shoppers will have the opportunity to compare various models,

read reviews, and watch demo videos to gain a deeper understanding of product

range and features.

'We are very pleased to bring Windows Phones to early-adopter smartphone

consumers in the UAE, where there has been growing excitement about their

launch,' said Samer Ramez Abu-Ltaif, Regional General Manager, Microsoft Gulf

Region. 'Customers need a dependable way to obtain accurate information on, and

securely purchase, the latest mobile handsets, and Waha Store provides exactly

that - your Windows Phone oasis.'

'We are excited to continue our long-standing relationship with Microsoft and

support Waha Store's launch in the UAE,' said Anurag Gupta, BrightPoint's

President, Europe, Middle East and Africa. 'Our expertise in offering Webshops

on Demand and supply chain solutions will make Waha Store the go-to place for

all UAE customers who have been awaiting a well-functioning channel to access

Windows Phones. We look forward to supporting Waha Store's launch in other

countries in the Middle East and Africa as we continue to expand our presence

in the region.'

About Microsoft

Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in software,

services and solutions that help people and businesses realize their full

potential.

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device

lifecycle services to the wireless industry. In 2011, BrightPoint handled more

than 112 million wireless devices globally. BrightPoint's 5 key service areas -

Plan, Market, Customize, Move, Recover, offer over 110 innovative services,

such as distribution channel management, procurement, inventory management,

reverse logistics and repair services, software loading, kitting and customized

packaging, fulfillment, product customization, eBusiness solutions, and other

outsourced services that integrate seamlessly with its customers' IT systems

and operations. BrightPoint's effective and efficient platform allows its

customers to benefit from rapidly deployed, flexible and cost effective

solutions. BrightPoint has more than 4,000 employees, as well as a significant

number of temporary staff, and a global footprint covering more than 35

countries, including 13 Latin American countries through its investment in

Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from

customers in over 75 countries. BrightPoint provides distribution and

customized services through over 100,000 points-of-sale and to over 25,000 B2B

customers worldwide. Additional information about BrightPoint can be found on

its website at www.BrightPoint.com, or by calling its toll-free Information and

Investor Relations line at 877-IIR-CELL (877-447-2355).

Brightpoint, Inc.

Tom Ward

Investor Relations

317-707-2745



Brightpoint, Inc.

Carolyn Manco

Media Relations

317-707-2276

News Source: NASDAQ OMX

13.04.2012 Dissemination of a Corporate News, transmitted by DGAP -

a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,

Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English

Company: Brightpoint, Inc.





United States

Phone:

Fax:

E-mail:

Internet:

ISIN: US1094734050

WKN:



End of Announcement DGAP News-Service



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