EuraMedia to Focus on Content Sales Between Russia and US Across New Mediums, Showcase New Broadcast and Ad Technologies
IDEA MEDIA
09.05.2012 13:00
---------------------------------------------------------------------------
Landmark Summit Set to Offer Up Top Speakers From Media, Ad Industries, Trade
Show for Content Providers and Consumers
BOSTON, 2012-05-09 13:00 CEST (GLOBE NEWSWIRE) --
In addition to providing a forum dedicated to media sales over new digital
mediums during its exclusive Summit, EuraMedia will provide an expo with 150
booths that will be attended by media buyers, sellers, and specialists from
related professions as well as institutional and private investors.
Russia is poised, according to Price Waterhouse Coopers, to be the third
largest market in the world as concerns consumption of internationally produced
content and advertising by 2015. In the last three years, nearly all large
entertainment conglomerates including Viacom, Disney, and FOX have rushed to
launch ground operations in the country in order to create a more forceful
sales presence, oversee local marketing and promotions, and, in the cases of
SONY, Universal, and others even produce. More recently, the concept of selling
content for social media, cellular, streaming media, HP, IP, and 3D TV has also
become significant, with country has taken of immense importance, with the
successful proliferation of streaming media sites like Tvigle.ru, developed by
STS Media, and Ivy.ru, which announced last week that it has come to purchase
agreements with Fox, Disney, Warner Brothers, Paramount Pictures, and
Universal. Yet another trend concerns sales of media from Russia to the US and
the proliferation of the concept of the Russia-conceived international
publishing house, like Zhivi Media, owned by Mikhail Prokhorov, proprietor of
the Snob brand, conceived by Moscow's brightest young writers, including Summit
speaker Masha Gessen, which is now being distributed, offline, in the US.
Highly successful and unique online Russian content provides, such as
Lookatme.ru, are also seeking to feel out the possibility of branching across
continents.
'Whenever I come across top media and social media executives as of late,' said
Director of IDEA MEDIA, the coordinator of the Summit, Matthew Goldstein, 'They
speak of Russia with an almost forced familiarity. For US conglomerate that
want to stay in business, it has become necessary to know who is who in Moscow
and an obligation to coax the stars of their projects to promote them in
Russia. We are providing a means for all media companies, large and small, to
interact and do business so as to satisfy Russian consumption with the largest
choice and quality of content available and promote unique Russian brands
seeking distributors and investors in the West.'
As media broadcast and advertising are markets that are in many ways
interdependent, the Summit will be hosting many ad and marketing execs and the
creators of new age advertising technologies.
Among the new age advertising technologies on display are TimeSurf, 80/20
Brands, and EpiSphere Giving, all from newly launched Russian-American joint
venture company EpiSphere, founded by Ani Nalbandian, from social search engine
marketing giant iCrossing and banker Vsevolod Gavrilev. The technologies offer
the possibility for consumers to demand the type and timing of their
advertising via on-line time auctions directly between brands and consumers,
reducing the power of the Web site or broadcaster, unless it decides to play
along. Russia's O2 television, also speaking at the Summit, which is
successfully trading in many major markets across the world, is currently
implementing such technologies with the aim of providing its viewers with
complete control when, how, and what type of ads they will watch. EpiSphere
also offers an added value technology that extracts sums from monies saved via
reduced expenditures on the brand side and lets the consumer target them to
charities of choice. Other speakers on new advertising are Mark Slater, CEO of
Getable, a VRM (Vendor Relationship Management) platform, which focuses on pull
versus push marketing, encouraging businesses to reach out to consumers
according to their profiles and preferences, and Paul Shaut, Chairman of
Omnilink, which is launching a proprietary transaction capturing technology
that integrates seamlessly with on and off-line points of sale in order to
provide added value consumer data and the ability to execute extremely targeted
loyalty campaigns. Such VRMs and transaction capturing tools are being used in
both retail and media.
About Euramedia 2012
The EuraMedia 2012 Summit will take place at Boston's Seaport Hotel and World
Trade Pavilion between June 13-16, 2012. The diverse agenda includes sessions
on IT, new media, social media, a trade show on media buying and selling across
markets, and 'how-to' market entry seminars. Biopharmology, a co-branded trade
expo dedicated to the fields of nano, solar, and biotechnology, will run
concurrently. Networking events include an awards gala hosted by Sarah Jessica
Parker as well as a fashion exhibition and charity auction. Learn more at:
http://www.euramedia2012.com.
CONTACT: Boston, MA
Jamie Adler
617 230 8465
bayleafcomm@verizon.net
Moscow, Russia
Dimitry Zimin
(+) 7 905 500 92 45
dimitry.zimin@gmail.com
News Source: NASDAQ OMX
09.05.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: IDEA MEDIA
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901993744
WKN:
End of Announcement DGAP News-Service
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IDEA MEDIA
09.05.2012 13:00
---------------------------------------------------------------------------
Landmark Summit Set to Offer Up Top Speakers From Media, Ad Industries, Trade
Show for Content Providers and Consumers
BOSTON, 2012-05-09 13:00 CEST (GLOBE NEWSWIRE) --
In addition to providing a forum dedicated to media sales over new digital
mediums during its exclusive Summit, EuraMedia will provide an expo with 150
booths that will be attended by media buyers, sellers, and specialists from
related professions as well as institutional and private investors.
Russia is poised, according to Price Waterhouse Coopers, to be the third
largest market in the world as concerns consumption of internationally produced
content and advertising by 2015. In the last three years, nearly all large
entertainment conglomerates including Viacom, Disney, and FOX have rushed to
launch ground operations in the country in order to create a more forceful
sales presence, oversee local marketing and promotions, and, in the cases of
SONY, Universal, and others even produce. More recently, the concept of selling
content for social media, cellular, streaming media, HP, IP, and 3D TV has also
become significant, with country has taken of immense importance, with the
successful proliferation of streaming media sites like Tvigle.ru, developed by
STS Media, and Ivy.ru, which announced last week that it has come to purchase
agreements with Fox, Disney, Warner Brothers, Paramount Pictures, and
Universal. Yet another trend concerns sales of media from Russia to the US and
the proliferation of the concept of the Russia-conceived international
publishing house, like Zhivi Media, owned by Mikhail Prokhorov, proprietor of
the Snob brand, conceived by Moscow's brightest young writers, including Summit
speaker Masha Gessen, which is now being distributed, offline, in the US.
Highly successful and unique online Russian content provides, such as
Lookatme.ru, are also seeking to feel out the possibility of branching across
continents.
'Whenever I come across top media and social media executives as of late,' said
Director of IDEA MEDIA, the coordinator of the Summit, Matthew Goldstein, 'They
speak of Russia with an almost forced familiarity. For US conglomerate that
want to stay in business, it has become necessary to know who is who in Moscow
and an obligation to coax the stars of their projects to promote them in
Russia. We are providing a means for all media companies, large and small, to
interact and do business so as to satisfy Russian consumption with the largest
choice and quality of content available and promote unique Russian brands
seeking distributors and investors in the West.'
As media broadcast and advertising are markets that are in many ways
interdependent, the Summit will be hosting many ad and marketing execs and the
creators of new age advertising technologies.
Among the new age advertising technologies on display are TimeSurf, 80/20
Brands, and EpiSphere Giving, all from newly launched Russian-American joint
venture company EpiSphere, founded by Ani Nalbandian, from social search engine
marketing giant iCrossing and banker Vsevolod Gavrilev. The technologies offer
the possibility for consumers to demand the type and timing of their
advertising via on-line time auctions directly between brands and consumers,
reducing the power of the Web site or broadcaster, unless it decides to play
along. Russia's O2 television, also speaking at the Summit, which is
successfully trading in many major markets across the world, is currently
implementing such technologies with the aim of providing its viewers with
complete control when, how, and what type of ads they will watch. EpiSphere
also offers an added value technology that extracts sums from monies saved via
reduced expenditures on the brand side and lets the consumer target them to
charities of choice. Other speakers on new advertising are Mark Slater, CEO of
Getable, a VRM (Vendor Relationship Management) platform, which focuses on pull
versus push marketing, encouraging businesses to reach out to consumers
according to their profiles and preferences, and Paul Shaut, Chairman of
Omnilink, which is launching a proprietary transaction capturing technology
that integrates seamlessly with on and off-line points of sale in order to
provide added value consumer data and the ability to execute extremely targeted
loyalty campaigns. Such VRMs and transaction capturing tools are being used in
both retail and media.
About Euramedia 2012
The EuraMedia 2012 Summit will take place at Boston's Seaport Hotel and World
Trade Pavilion between June 13-16, 2012. The diverse agenda includes sessions
on IT, new media, social media, a trade show on media buying and selling across
markets, and 'how-to' market entry seminars. Biopharmology, a co-branded trade
expo dedicated to the fields of nano, solar, and biotechnology, will run
concurrently. Networking events include an awards gala hosted by Sarah Jessica
Parker as well as a fashion exhibition and charity auction. Learn more at:
http://www.euramedia2012.com.
CONTACT: Boston, MA
Jamie Adler
617 230 8465
bayleafcomm@verizon.net
Moscow, Russia
Dimitry Zimin
(+) 7 905 500 92 45
dimitry.zimin@gmail.com
News Source: NASDAQ OMX
09.05.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: IDEA MEDIA
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901993744
WKN:
End of Announcement DGAP News-Service
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