KBM Group Acquires Predictys
KBM Group
29.05.2012 08:33
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Strategic Move Extends Ability to Engage With Global Consumers
RICHARDSON, Texas, 2012-05-29 08:33 CEST (GLOBE NEWSWIRE) --
KBM Group, the global leader in data-driven, insight-based customer engagement,
has agreed to acquire Predictys, a marketing company specializing in digital
data and campaign technology. Predictys' cooperative database includes
information from 140 million opted-in consumers from among more than 25 co-op
partners. The database powers Predictys' automated campaign software serving
agencies and clients, including Snapfish, Galeries Lafayette and Swiss Life.
Based in France, Predictys' data resources are quickly growing because of an
influx of digital information from other countries. As a result, Predictys will
not only strengthen KBM Group's value to clients in France; the acquisition
also strategically fuels KBM Group's growth throughout Europe, the U.S. and
Latin America. Financial terms of the deal are not being disclosed.
The Predictys acquisition supports KBM Group's global repository of data assets
vital to marketing in a digital consumer marketplace. Expert in analyzing data
to extract customer intelligence and apply it to customer engagement, KBM Group
supports clients with data, data management, and a range of analytics tools and
marketing solutions. Working closely with its parent company, Wunderman, the
world's largest direct and digital marketing network, KBM Group acts as the
data engine helping to connect 'always-on' customers with global brands. On a
broader agency network level, the value of data and customer intelligence
extends as well to WPP, the global advertising and marketing services group, of
which they are a part.
With vast amounts of data being generated by consumers online, socially and via
mobile devices, it is imperative for companies to knowledgeably and
strategically leverage 'big data' to construct a well-rounded, selective
picture of their prospective customer universe. Actionable insights based on
digital data allow brands to reach always-on consumers with appropriate,
resonant strategy, creative and media. Insightful customer intelligence based
on quality data and analytics ensures more relevant and more successful
customer engagement that is mutually beneficial to both consumers and
marketers.
Gary S. Laben, CEO of KBM Group, says, 'The oceans of data generated by
always-connected consumers of all ages present both a challenge and an
opportunity for global marketers. As companies accelerate their marketing
around the world, they need to be able to find and reach consumers on their
personal devices efficiently and with informed strategies based on the best
possible representations of who their most receptive and profitable customers
might be. By adding Predictys' data resources to our own, we can better offer
our global clients a way to harness data to forge customer engagements that are
successful and meaningful. Marketing that is customer intelligent delights
consumers and so enables companies to stay competitive.'
Founded in 2007 in Grenoble, the hub of France's high-technology region,
Predictys' database powers its digital automated marketing services for
customer acquisition via proprietary automated systems for managing and
optimizing email marketing campaigns. The company's scalable email campaign
technology, offered directly to clients or to e-marketing agencies, provides
additional opportunities for KBM Group to build its marketing offerings.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer
conversations through data-driven insights. Based on a strategic approach to
optimize business outcomes, KBM Group's world-class marketing solutions
integrate offline and online marketing channels and allow companies to achieve
high-performance B2B and B2C customer engagement and marketing ROI from a
spectrum of services including consulting, data integration and database
management, analytics, digital services, marketing management and outsourcing,
creative services, and response services. The company has 35 offices in 21
countries serving global, enterprise and B2B2C-focused companies. KBM Group's
parent company, Wunderman, is part of the Young & Rubicam Group and a member of
WPP (Nasdaq:WPPGY). www.kbmg.com.
The KBM Group logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=10117
About Predictys
Predictys develops high-performance software solutions for managing and
optimizing email marketing campaigns, and sources and manages the digital data
that powers its full-service marketing offerings. The company has created a
cooperative database of more than 140 million consumers, which enables maximum
monetization of these permission-based digital assets by the more than 25
partners who entrust their customer information to Predictys. Over the last
several years, Predictys' client base has grown to more than 1,000 companies in
Europe, North America, and Latin America. www.predictys.com.
CONTACT: Peggy Garner
KBM Group
713.995.2358 or 281.865.1412
Peggy.garner@kbmg.com
News Source: NASDAQ OMX
29.05.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: KBM Group
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: JE00B3DMTY01
WKN:
End of Announcement DGAP News-Service
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KBM Group
29.05.2012 08:33
---------------------------------------------------------------------------
Strategic Move Extends Ability to Engage With Global Consumers
RICHARDSON, Texas, 2012-05-29 08:33 CEST (GLOBE NEWSWIRE) --
KBM Group, the global leader in data-driven, insight-based customer engagement,
has agreed to acquire Predictys, a marketing company specializing in digital
data and campaign technology. Predictys' cooperative database includes
information from 140 million opted-in consumers from among more than 25 co-op
partners. The database powers Predictys' automated campaign software serving
agencies and clients, including Snapfish, Galeries Lafayette and Swiss Life.
Based in France, Predictys' data resources are quickly growing because of an
influx of digital information from other countries. As a result, Predictys will
not only strengthen KBM Group's value to clients in France; the acquisition
also strategically fuels KBM Group's growth throughout Europe, the U.S. and
Latin America. Financial terms of the deal are not being disclosed.
The Predictys acquisition supports KBM Group's global repository of data assets
vital to marketing in a digital consumer marketplace. Expert in analyzing data
to extract customer intelligence and apply it to customer engagement, KBM Group
supports clients with data, data management, and a range of analytics tools and
marketing solutions. Working closely with its parent company, Wunderman, the
world's largest direct and digital marketing network, KBM Group acts as the
data engine helping to connect 'always-on' customers with global brands. On a
broader agency network level, the value of data and customer intelligence
extends as well to WPP, the global advertising and marketing services group, of
which they are a part.
With vast amounts of data being generated by consumers online, socially and via
mobile devices, it is imperative for companies to knowledgeably and
strategically leverage 'big data' to construct a well-rounded, selective
picture of their prospective customer universe. Actionable insights based on
digital data allow brands to reach always-on consumers with appropriate,
resonant strategy, creative and media. Insightful customer intelligence based
on quality data and analytics ensures more relevant and more successful
customer engagement that is mutually beneficial to both consumers and
marketers.
Gary S. Laben, CEO of KBM Group, says, 'The oceans of data generated by
always-connected consumers of all ages present both a challenge and an
opportunity for global marketers. As companies accelerate their marketing
around the world, they need to be able to find and reach consumers on their
personal devices efficiently and with informed strategies based on the best
possible representations of who their most receptive and profitable customers
might be. By adding Predictys' data resources to our own, we can better offer
our global clients a way to harness data to forge customer engagements that are
successful and meaningful. Marketing that is customer intelligent delights
consumers and so enables companies to stay competitive.'
Founded in 2007 in Grenoble, the hub of France's high-technology region,
Predictys' database powers its digital automated marketing services for
customer acquisition via proprietary automated systems for managing and
optimizing email marketing campaigns. The company's scalable email campaign
technology, offered directly to clients or to e-marketing agencies, provides
additional opportunities for KBM Group to build its marketing offerings.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer
conversations through data-driven insights. Based on a strategic approach to
optimize business outcomes, KBM Group's world-class marketing solutions
integrate offline and online marketing channels and allow companies to achieve
high-performance B2B and B2C customer engagement and marketing ROI from a
spectrum of services including consulting, data integration and database
management, analytics, digital services, marketing management and outsourcing,
creative services, and response services. The company has 35 offices in 21
countries serving global, enterprise and B2B2C-focused companies. KBM Group's
parent company, Wunderman, is part of the Young & Rubicam Group and a member of
WPP (Nasdaq:WPPGY). www.kbmg.com.
The KBM Group logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=10117
About Predictys
Predictys develops high-performance software solutions for managing and
optimizing email marketing campaigns, and sources and manages the digital data
that powers its full-service marketing offerings. The company has created a
cooperative database of more than 140 million consumers, which enables maximum
monetization of these permission-based digital assets by the more than 25
partners who entrust their customer information to Predictys. Over the last
several years, Predictys' client base has grown to more than 1,000 companies in
Europe, North America, and Latin America. www.predictys.com.
CONTACT: Peggy Garner
KBM Group
713.995.2358 or 281.865.1412
Peggy.garner@kbmg.com
News Source: NASDAQ OMX
29.05.2012 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: KBM Group
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: JE00B3DMTY01
WKN:
End of Announcement DGAP News-Service
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