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DGAP-News: Frost & Sullivan Lauds SMARTRAC N.V. for its Competitive Strategy Leadership in European RFID Market (deutsch)

Veröffentlicht am 26.04.2012, 09:00
Frost & Sullivan Lauds SMARTRAC N.V. for its Competitive Strategy Leadership in European RFID Market

DGAP-News: SMARTRAC N.V. / Schlagwort(e): Sonstiges

Frost & Sullivan Lauds SMARTRAC N.V. for its Competitive Strategy

Leadership in European RFID Market

26.04.2012 / 09:00

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Frost & Sullivan Lauds SMARTRAC N.V. for its Competitive Strategy

Leadership in European RFID Market

Unique Strategic Focus Embracing Advances in Technology, Geography,

Applications and Product Lines has Underpinned SMARTRAC N.V.'s Competitive

Success

Amsterdam, April 26, 2012 - SMARTRAC N.V., the leading developer,

manufacturer and supplier of RFID transponders and inlays, today announced

that it is recognized by Frost & Sullivan with the 2012 European Frost &

Sullivan Competitive Strategy Leadership Award.

'The company has showcased steady advancement in its market position

through consistent organic growth and acquisitions,' notes Frost & Sullivan

Research Analyst Ram Ravi. 'With rich industry experience of more than a

decade, SMARTRAC lays great emphasis on offering value to all its

stakeholders: customers, partners, shareholders, employees and end-users.'

The company's advances in technology, geography, applications and product

lines have consistently anticipated and addressed evolving customer needs.

This has been reinforced by strategic partnerships that have enhanced

SMARTRAC's market position and brand equity.

SMARTRAC's entire solution range of high performance, high quality RFID

transponders are an outcome of technological expertise and innovation. They

cater to varied industry segments such as automotive, access control,

animal identification, eID documents, E-payment, media management, public

transport, and retail apparel across the US, Europe and Asia.

'In 2011, SMARTRAC expanded its R&D workforce across geographies,' remarks

Ravi. 'Utilizing this strategy as a key tool to gain a competitive edge, it

successfully augmented its market position by establishing R&D competence

centers and prototyping facilities.'

The company's strategic acquisitions have also been central to its

competitive success. They have ensured maximum value in terms of superior

technology, better R&D, new products, applications and the establishment of

a global footprint.

In 2011, SMARTRAC N.V. acquired the German RFID component supplier KSW

Microtec AG, and also became a major stakeholder of American RFID

transponder supplier Neology, Inc.

Another notable acquisition was that of UPM's RFID business. This allowed

SMARTRAC to enhance its portfolio of inlays and tags across various

operational frequencies and positions while enabling it to leverage growth

opportunities in the apparel and retail sector. The transaction also

augmented its access to customers across the world and access to the NFC

market and proprietary NFC-related information.

'Such key acquisitions have helped SMARTRAC reach high levels of technology

competence, strategic focus, reliability and innovation,' adds Ravi. 'They

have, moreover, enhanced the brand perception of SMARTRAC in the industry.'

SMARTRAC lays great emphasis on its unique selling point - technology and

process competence. A constantly expanding patent portfolio showcases its

dedication to R&D. It files a new patent every month on an average and

currently holds more than 370 patents and patent applications related to

technology, equipment, and the production of RFID components and related

processes.

'The company is committed to addressing customer requirements in the RFID

market through high quality, customized offerings,' concludes Ravi.

'SMARTRAC has been delivering the best value for money to its customers. A

positive brand recognition and supreme customer trust, illustrated through

enhanced value creation, has helped it optimize customer value and

satisfaction.'

The Competitive Strategy Leadership Award is awarded to the company that

has excelled in leveraging competitive intelligence and in executing a

competitive strategy. The company is also commended for its competitive

brand positioning (brand strength and unique market position) and for the

impact its strategies have had on customer satisfaction/value.

Frost & Sullivan Best Practices awards recognise companies in a variety of

regional and global markets for demonstrating outstanding achievement and

superior performance in areas such as leadership, technological innovation,

customer service, and strategic product development. Industry analysts

compare market participants and measure performance through in-depth

interviews, analysis, and extensive secondary research to identify best

practices in the industry.

About SMARTRAC:

SMARTRAC is the leading developer, manufacturer, and supplier of RFID and

NFC transponders and inlays. The company produces ready-made and customized

transponders and inlays used in access control, animal identification,

automated fare collection, border control, RFID-based car immobilizers,

electronic product identification, industry, libraries and media

management, laundry, logistics, mobile & smart media, public transport,

retail, and many more.

SMARTRAC was founded in 2000, went public in July 2006, and trades as a

stock corporation under Dutch law with its registered headquarters in

Amsterdam. The company currently employs about 3,600 employees and

maintains a global research and development, production, and sales network.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to

accelerate growth and achieve best-in-class positions in growth, innovation

and leadership. The company's Growth Partnership Service provides the CEO

and the CEO's Growth Team with disciplined research and best-practice

models to drive the generation, evaluation, and implementation of powerful

growth strategies. Frost & Sullivan leverages 50 years of experience in

partnering with Global 1000 companies, emerging businesses and the

investment community from more than 40 offices on six continents. To join

our Growth Partnership, please visit http://www.frost.com

If you have any questions, please contact:

SMARTRAC

Tanja Moehler

Head of Corporate Communications & Marketing

SMARTRAC N.V.

Phone: +31 20 30 50 157

Email: tanja.moehler@smartrac-group.com

Internet: www.smartrac-group.com

Twitter: www.twitter.com/SMARTRAC_NV

Frost & Sullivan:

Catherine Brassell

Best Practices

Frost & Sullivan

E: catherine.brassell@frost.com

T: +44 207 915 7867

Forward-looking statements:

To the extent that this press release contains forward-looking statements,

such statements are based on assumptions, planning and forecasts at the

time of publication of this press release. Forward-looking statements

always involve uncertainties. Business and economic risks and developments,

the conduct of competitors, political decisions and other factors may cause

the actual results to be materially different from the assumptions,

planning and forecasts at the time of publication of this press release.

Therefore, SMARTRAC N.V. does not assume any responsibility relating to

forward-looking statements contained in this press release. Furthermore,

SMARTRAC N.V. does not assume any obligation to update the forward-looking

statements contained in this press release.

Ende der Corporate News

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26.04.2012 Veröffentlichung einer Corporate News/Finanznachricht,

übermittelt durch die DGAP - ein Unternehmen der EquityStory AG.

Für den Inhalt der Mitteilung ist der Emittent / Herausgeber

verantwortlich.

Die DGAP Distributionsservices umfassen gesetzliche Meldepflichten,

Corporate News/Finanznachrichten und Pressemitteilungen.

Medienarchiv unter http://www.dgap-medientreff.de und

http://www.dgap.de

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Sprache: Deutsch

Unternehmen: SMARTRAC N.V.

Strawinskylaan 851

1077 XX Amsterdam

Niederlande

Telefon: +31 20 30 50 157

Fax: +31 20 30 50 155

E-Mail: investor.relations@smartrac-group.com

Internet: www.smartrac-group.com

ISIN: NL0000186633

WKN: A0JEHN

Börsen: Regulierter Markt in Frankfurt (Prime Standard);

Freiverkehr in Berlin, Düsseldorf, München, Stuttgart





Ende der Mitteilung DGAP News-Service

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166699 26.04.2012

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