Mobile Loyalty appoints Ulf Angelin as CFO
DGAP-News: Mobile Loyalty PLC / Key word(s): Change of Personnel
Mobile Loyalty appoints Ulf Angelin as CFO
29.03.2012 / 11:35
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Mobile Loyalty appoints Ulf Angelin as CFO
Mobile Loyalty has recruited Ulf Angelin as Chief Financial Officer. The
Company has recently raised new capital and is listed on the Frankfurt
Stock Exchange and AktieTorget, Stockholm. Ulf will be included in the
Company's management team, and the appointment is a part of the Company's
efforts to strengthen its financial expertise for continued international
expansion.
Ulf Angelin has 20 years of international experience in the technology,
media and telecom (TMT) industry in operations as well as in corporate
finance. During the past 12 years, he has worked in New York and London as
a financial corporate advisor to publicly traded and private TMT companies
and he has specialized in international M&A and capital raising
transactions primarily between the US, Europe, and Asia. Ulf Angelin joins
Mobile Loyalty from CrossBorder Venture Partners, a VC advisory firm.
Previously, he worked at the investment banks UBS, BDO Capital Advisors,
and FM&Co. Prior to that, he held various business development and product
management positions at Ericsson in Europe, the U.S., Asia and Latin
America. Overall, he has worked on financial transactions and projects in
over 20 countries with a total value of over USD 15 billion. He holds an
International MBA in Finance, Strategy and Entrepreneurship from The
University of Chicago Booth School of Business and a Master of Science in
Electrical Engineering from Lund Institute of Technology.
'Over the past 12 months, the Company has been listed on two markets,
acquired three companies, raised significant capital, and won great
customers. We are in a great position to gear up and roll out our mobile
advertising solutions on a large scale to media companies. With our focus
on sales, delivery and expansion, we are very pleased that Ulf joins our
management team and he will lead our financial activities. Furthermore, as
a listed company with an international shareholder base and expansion plan,
it is important that we communicate clearly, quickly and with high quality
to the market as well as to our existing and potential investors, and Ulf
will fill an important role in that regard' says Nicklas Gerhardsson, CEO,
Mobile Loyalty.
'I think it is tremendously exciting to participate in expanding Mobile
Loyalty in the Nordic market but also internationally. The Company has an
excellent vision and strategy, and with its very scalable technology and
business model the Company is in a great position to expand aggressively
and thereby create significant value in a relatively short period of time
for its customers and thereby its shareholders', comments Ulf Angelin.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example
newspapers,magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty has about 50 employees and offices
in Malmö, Stockholm and Copenhagen.
For more information, please contact:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobileloyalty.se
Sterner de la Mau, Founder
EVP Business Development
t: +46 70 8118189
e: sterner.delamau@mobileloyalty.se
About Mobile Loyalty PLC
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.
The services that Mobile Loyalty provides contain a number of ready-to-go
advertising solutions and concepts that integrate with media companies'
advertising portfolios. Advertisers and brand companies can deliver
precision-based advertising with increased relevance for the consumer and
the purchasing location, which results in a higher purchasing completion
rate. Mobile Loyalty's business model is built upon revenue sharing with
its customers' advertising revenues, which implies a shared risk and
incentive with its customers.
End of Corporate News
---------------------------------------------------------------------
29.03.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
162947 29.03.2012
DGAP-News: Mobile Loyalty PLC / Key word(s): Change of Personnel
Mobile Loyalty appoints Ulf Angelin as CFO
29.03.2012 / 11:35
---------------------------------------------------------------------
Mobile Loyalty appoints Ulf Angelin as CFO
Mobile Loyalty has recruited Ulf Angelin as Chief Financial Officer. The
Company has recently raised new capital and is listed on the Frankfurt
Stock Exchange and AktieTorget, Stockholm. Ulf will be included in the
Company's management team, and the appointment is a part of the Company's
efforts to strengthen its financial expertise for continued international
expansion.
Ulf Angelin has 20 years of international experience in the technology,
media and telecom (TMT) industry in operations as well as in corporate
finance. During the past 12 years, he has worked in New York and London as
a financial corporate advisor to publicly traded and private TMT companies
and he has specialized in international M&A and capital raising
transactions primarily between the US, Europe, and Asia. Ulf Angelin joins
Mobile Loyalty from CrossBorder Venture Partners, a VC advisory firm.
Previously, he worked at the investment banks UBS, BDO Capital Advisors,
and FM&Co. Prior to that, he held various business development and product
management positions at Ericsson in Europe, the U.S., Asia and Latin
America. Overall, he has worked on financial transactions and projects in
over 20 countries with a total value of over USD 15 billion. He holds an
International MBA in Finance, Strategy and Entrepreneurship from The
University of Chicago Booth School of Business and a Master of Science in
Electrical Engineering from Lund Institute of Technology.
'Over the past 12 months, the Company has been listed on two markets,
acquired three companies, raised significant capital, and won great
customers. We are in a great position to gear up and roll out our mobile
advertising solutions on a large scale to media companies. With our focus
on sales, delivery and expansion, we are very pleased that Ulf joins our
management team and he will lead our financial activities. Furthermore, as
a listed company with an international shareholder base and expansion plan,
it is important that we communicate clearly, quickly and with high quality
to the market as well as to our existing and potential investors, and Ulf
will fill an important role in that regard' says Nicklas Gerhardsson, CEO,
Mobile Loyalty.
'I think it is tremendously exciting to participate in expanding Mobile
Loyalty in the Nordic market but also internationally. The Company has an
excellent vision and strategy, and with its very scalable technology and
business model the Company is in a great position to expand aggressively
and thereby create significant value in a relatively short period of time
for its customers and thereby its shareholders', comments Ulf Angelin.
About Mobile Loyalty Group
Mobile Loyalty offers unique solutions and services in the most rapidly
growing sector of marketing and advertising - mobile advertising - that is
projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015
according to the Gartner Institute.
Mobile Loyalty's business model is built around revenue sharing with its
customers who primarily operate in two sectors:
* Advertising platforms for the media segment, for example
newspapers,magazines, TV, and radio.
* Advertising and communication solutions for brand companies and retail.
Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt
(ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI
SDB) since January 2012. Mobile Loyalty has about 50 employees and offices
in Malmö, Stockholm and Copenhagen.
For more information, please contact:
Nicklas Gerhardsson, CEO
t: +46 70 7633712
e: nicklas.gerhardsson@mobileloyalty.se
Sterner de la Mau, Founder
EVP Business Development
t: +46 70 8118189
e: sterner.delamau@mobileloyalty.se
About Mobile Loyalty PLC
Mobile Loyalty is a leading service provider in the personalized mobile
advertising arena. The Company's solutions are offered on a Software as a
Service (SaaS) basis that makes it possible for media and brand companies
to effortlessly launch mobile advertising services within a few weeks. A
key benefit for media companies is that they can quickly generate new,
incremental advertising revenues without making any investments in
development and technology. Media and brand companies avoid the work
associated with developing, adapting, and maintaining new mobile apps and
mobile web sites as new platforms and technologies are being launched at a
constantly higher speed.
The services that Mobile Loyalty provides contain a number of ready-to-go
advertising solutions and concepts that integrate with media companies'
advertising portfolios. Advertisers and brand companies can deliver
precision-based advertising with increased relevance for the consumer and
the purchasing location, which results in a higher purchasing completion
rate. Mobile Loyalty's business model is built upon revenue sharing with
its customers' advertising revenues, which implies a shared risk and
incentive with its customers.
End of Corporate News
---------------------------------------------------------------------
29.03.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
162947 29.03.2012