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DGAP-News: Planet Payment Launches Free Social Commerce Shopping Cart for Facebook Merchants (deutsch)

Veröffentlicht am 19.12.2011, 18:37
Planet Payment Launches Free Social Commerce Shopping Cart for Facebook Merchants

Planet Payment

19.12.2011 18:36

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Partners With VendorShop to Deliver Shopping and Payment Solution

LONG BEACH, N.Y. and DUBLIN, Ireland, 2011-12-19 18:36 CET (GLOBE NEWSWIRE) --

Planet Payment, Inc. (LSE:PPT) (LSE:PPTR) (OTCQX:PLPM), a leading provider of

international and multi-currency payment processing services, and VendorShop, a

leading provider of shopping cart applications for Facebook merchants, today

announced the integration of VendorShop's Facebook shopping cart application

with Planet Payment's iPAY multi-currency eCommerce gateway. This innovative

Social Commerce solution (www.facebook.com/PlanetPayment) empowers merchants to

sell to a global market of over 800 million Facebook subscribers, enabling

retailers to convert their 'static' Facebook presence into a new sales channel

for their business. With this solution, Facebook merchants can now accept

credit cards through any participating acquirer integrated into Planet

Payment's international transaction platform.

VendorShop provides a solution for businesses to drive direct revenue from

their Facebook presence - enabling anyone with a Facebook page to add a free

shop and to sell their products and services without customers having to leave

the Facebook environment. 'Most companies already have Facebook pages, but if a

customer wants to buy an item they get referred back to the company website,'

stated Chris Small, CEO and Founder of VendorShop. 'Facebook users already

spend a huge amount of time on Facebook with more than 50% 'liking' a business

page to find out about sales and promotions. So if I'm going to tell you about

a product on my Facebook page, it makes sense to make it easy to buy right

there. Redirecting customers off Facebook adds additional steps to the process

and potentially increases the likelihood a merchant will lose the sale - so

keeping the shopping experience contained solely within Facebook is very

important.'

For the merchant, VendorShop is simple to set-up and configure products and

pricing and there are a number of tools to integrate with existing systems.

There are also a number of social features such as 'fan pricing' and

'incentivized sharing' to enable businesses to enhance the Facebook experience,

grow fans and drive sales. 'Creating a unique shopping experience and rewarding

your fans for being fans gives a real reason to buy, but also turns them into

even more powerful advocates for your business. As a result you not only create

a new Facebook sales channel, but you can enhance sales via a new viral

consumer channel too,' stated Small.

As a result of the partnership and integration with Planet Payment's iPAY

Gateway, VendorShop customers now have access to Planet Payment's PCI

compliant, end-to-end processing solutions for eCommerce, call center,

mail-order and telephone order merchants. The VendorShop solution has also been

enhanced to include support for Planet Payment's Multi-Currency Pricing

functionality, providing Facebook merchants with the ability to more

effectively target international markets by allowing their customers to ship,

view pricing and pay in the in their home currencies, while continuing to

receive payments and reporting in their own native currency.

Aviesta.com, an online private sale community serving members in the US and

Latin America recently launched their social commerce site

(http://www.facebook.com/VivaAviesta) on Facebook utilizing Planet Payment's

solution. 'We wanted tap into the Facebook phenomenon to help grow sales,' said

Brett Posten, Chief Creative Officer of Aviesta.com. 'With more than 800

million users and over 50 percent of who log-on at least once per day, Facebook

social commerce was a top priority for us. In addition, we needed a solution

that would provide us with multi-currency options and one that would be easy to

setup and maintain - Planet Payment's solution fit the bill.'

'Planet Payment provides value-added products/services to help merchants sell

more and expand their business globally,' stated Scott Goldthwaite, senior vice

president of product management and marketing. 'Social media enables businesses

to make a deeper connection with their customers and Facebook has the potential

to become the biggest marketplace in the world, representing a significant

opportunity for businesses to create a new revenue stream by enabling their

fans to buy products directly from their Facebook page. VendorShop's

expertise in Social Commerce and shared commitment to helping businesses sell

on Facebook has made this an ideal partnership.'

About VendorShop

VendorShop enables businesses to launch virtual stores on Facebook simply and

cost effectively. Customers can easily purchase products from their favorite

stores without leaving Facebook. VendorShop already powers thousands of stores

across Facebook covering a variety of sectors including fashion, food,

ticketing, charity and arts and crafts.

VendorShop's development team also provide custom development services and have

been responsible for developing one of the first mobile top-up stores on

Facebook along with other customized solutions in the retail sector. VendorShop

is headquartered in Dublin, Ireland. Visit www.vendorshopsocial.com or

www.Facebook.com/vendorshop for more information.

About Planet Payment

Planet Payment is a leading provider of international payment processing and

multi-currency processing services. We provide our services in 16 countries and

territories across the Asia Pacific region, North America, the Middle East,

Africa and Europe, primarily through our more than 45 acquiring bank and

processor customers. Our point-of-sale and e-commerce services help merchants

sell more goods and services to consumers, and are integrated within the

payment card transaction flow enabling our acquiring customers to process and

reconcile payment transactions in multiple currencies, geographies and

channels.

Planet Payment is headquartered in New York and has offices in Atlanta,

Beijing, Bermuda, Delaware, Dubai, London, Hong Kong, Shanghai and Singapore.

Visit www.planetpayment.com for more information on the Company and its

services. For up-to-date information follow Planet Payment on Twitter at

@PlanetPayment or join Planet Payment's page on Facebook.

Media Contacts



Planet Payment

Contact: Scott Goldthwaite

Telephone: +1.516.304.9465

email: sgoldthwaite@planetpayment.com

www.PlanetPayment.com



VendorShop

Contact: Chris Small

Telephone: +353.1.881.8801

email: chris@VendorShopSocial.com

www.VendorShopSocial.com

News Source: NASDAQ OMX

19.12.2011 Dissemination of a Corporate News, transmitted by DGAP -

a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,

Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English

Company: Planet Payment





United States

Phone:

Fax:

E-mail:

Internet:

ISIN: USU726031185

WKN:



End of Announcement DGAP News-Service



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