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DGAP-News: Sberbank and Cetelem unite efforts to develop consumer credit market in Russia (deutsch)

Veröffentlicht am 28.12.2011, 09:06
Sberbank and Cetelem unite efforts to develop consumer credit market in Russia

EquityStory.RS, LLC-News: Sberbank / Key word(s): Miscellaneous

Sberbank and Cetelem unite efforts to develop consumer credit market

in Russia

28.12.2011 / 09:06

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Sberbank, the leading Russian bank, and Cetelem, Europe's leading credit

player,

unite efforts to develop consumer credit market in Russia

28 December 2011, Moscow - In line with the Memorandum of Understanding

entered into force on June 17, 2011, Sberbank, Russia's leading universal

bank, and Cetelem, the consumer lending division of the BNP Paribas Group,

the leading provider of consumer loans in France and Europe, have signed

(the date of signature) a binding agreement for the foundation of a joint

Russian POS (Point of Sale) finance bank (hereinafter - the 'Partnership').

The Partnership will operate under the Cetelem brand. Sberbank will have a

70% stake in the Partnership, the remaining 30% stake being owned by BNP

Paribas Personal Finance France, which owns the Cetelem brand.

Partnership operations are planned to start in the summer of 2012 on the

basis of BNP Paribas Vostok, after its full-scale restructuring and

transfer of Cetelem business from ZAO BNP Paribas. Meanwhile the Parties

will apply for all necessary approvals and will actively continue active

preparation activities to ensure a smooth and quick start of the

Partnership promptly after closing of the transaction in the summer of

2012.

The Parties believe that the Partnership will meet high season of 2012

fully strengthened by complementary knowledge, experience and inputs of

both partners and quickly become one of the market leaders in the POS

market.

The Partnership will use the concept of 'responsible lending' developed by

Cetelem and supported by Sberbank that implies providing simple and

transparent client products with reasonable interest rates. The Parties

believe that use of this concept will make POS loans more attractive to

clients and lead to the transformation of the Russian POS market.

# # #

Sberbank of Russia

Alexander Baziyan

Public Relations

Tel. +7(495) 957 5721

media@sberbank.ru

Sberbank of Russia is the largest bank in Russia, accounting for about 27%

of the aggregate Russian banking assets and employing about 240,000 people.

Sberbank's founder and major shareholder is the Bank of Russia holding over

60% of voting shares. The bank's other shareholders comprise more than

245,000 legal entities and individuals. The bank has the largest

countrywide branch network with 17 regional head offices and more than

19,000 outlets as well as subsidiary banks in Kazakhstan, Ukraine and

Belarus, a branch in India, and representative offices in Germany and

China.



The bank holds the general banking licence No.1481 issued by the Bank of

Russia.



The official website is www.sberbank.ru



Cetelem, a commercial brand of BNP Paribas Personal Finance, a part of the

BNP Paribas Group, specializing in personal financing through its consumer

credit and mortgage activities. With 28,000 employees in more than 30

countries across 4 continents, BNP Paribas Personal Finance is N 1 in

France and Europe.

Under the its key brand (Cetelem), BNP Paribas Personal Finance offers a

full range of consumer credit products that are available either at the

point of sale - in retail outlets and car dealerships, or directly from its

customer relations centers and via the Internet.

In addition to this, BNP Paribas Personal Finance has turned its

partnership activities into a business line in their own right, using its

expertise to develop a comprehensive range of credit solutions and

integrated services that are tailored to suit each partner's own particular

business and own commercial strategy. BNP Paribas Personal Finance has thus

become the benchmark partner for brands in the retail, services, banking

and insurance worlds. It is also the leading player in the field of

responsible lending.



For further information: www.bnpparibas-pf.com,

www.moncreditresponsable.com

Contacts

Pascal Roussarie

Email : pascal.roussarie@cetelem.fr

Tel : (33) 1 46 39 91 30

Dmitry Borschevsky

Email : dmitry.borschevsky@cetelem.ru

Tel : +7 985 455 72 26

End of Corporate News

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28.12.2011 Dissemination of a Corporate News, transmitted by

EquityStory.RS, LLC - a company of EquityStory AG.

The issuer is solely responsible for the content of this announcement.

EquityStory.RS, LLC's Distribution Services include Regulatory

Announcements, Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de

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Language: English

Company: Sberbank

19 Vavilova St.

117997 Moscow

Russia

Phone: +7-495-957-57-21

E-mail: media@sberbank.ru

Internet: www.sberbank.ru

ISIN: US80585Y3080, RU0009029540, RU0009029557

Listed: Foreign Exchange(s) MICEX, RTS





End of News EquityStory.RS, LLC News-Service

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151052 28.12.2011

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