National Hockey League Launches Official Slovak Website
National Hockey League
06.10.2011 09:00
---------------------------------------------------------------------------
Slovak Website Joins 5 Additional New NHL Websites in Czech, Finnish, German,
Russian and Swedish
Will Emphasize Territory-Specific Video Content and Showcase European-Born
NHLers
NEW YORK, 2011-10-06 09:00 CEST (GLOBE NEWSWIRE) -- The National Hockey League(tm)
(NHL) today announced the introduction of a new official website published in
Slovak as a complement to the English-language NHL.com. The NHL(tm) has also
introduced websites in Czech, Finnish, German, Russian and Swedish.
The NHL is the world's top professional hockey league, with more than 26
percent of its players hailing from outside of North America. As a result, NHL(tm)
digital media - including broadband experiences and mobile applications - enjoy
significant demand from fans around the world. Now, as part of a larger
cross-media strategy to better activate International fans of the NHL, the
League has created the most relevant, country-specific NHL media experience for
the Web.
'The NHL is a true global sport and we continue to see a growing demand from
International fans across broadband, mobile and tablet devices,' said Perry
Cooper, senior vice president of digital media. 'These new sites are programmed
and customized to optimize the fan's experience by emphasizing the local-born
players with video-centric content.'
Slovakian Fans Crave Player Content
The content strategy for the Slovak NHL Web site is to prominently feature
Slovakia's local-born players such as Zdeno Chara, Marian Gaborik and Jaroslav
Halak, providing regular video interviews of these players in their native
languages, special highlight packages of their performance on the ice, and
localized versions of their traditional NHL.com player pages.
As with the original NHL.com, the new Slovak site also will include abundant
amounts of video to feed the demand from Slovakian fans who historically
consume more video compared to North American fans.
The site will have local staff writers and special guest bloggers throughout
the season in the form of players and coaches whose native language is Slovak.
Other features include the traditional modules currently found on NHL.com,
including Featured Stats, Frozen Moments, Polls, Scores, Standings, Schedule,
Photo Gallery, Stats and Players.
More than 20 percent of the overall digital audience for NHL hockey comes from
counties outside of North America, with six countries - Czech Republic,
Germany, Finland, Slovakia, Sweden and Russia - representing 50 percent of the
International digital audience. Each of these six countries experienced double-
or triple-digit year-over-year growth for video starts on NHL.com last year,
demonstrating the opportunity for native-language NHL Web sites.
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four
major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international makeup,
with players from more than 20 countries represented on team rosters. According
to a Simmons Market Research study, NHL fans are younger, more educated, more
affluent, and access content through digital means more than any other sport.
The NHL entertains more than 250 million fans each season in-arena and through
its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ASN and
NHL Network(tm)) and radio (NHL Radio(tm) and Sirius XM Radio). Through the NHL
Foundation, the League's charitable arm, the NHL raises money and awareness for
Hockey Fights Cancer(tm) and NHL Youth Development, and supports the charitable
efforts of NHL players. For more information on the NHL, log on to NHL.com.
NHL, the NHL Shield and National Hockey League are trademarks of the National
Hockey League. All Rights Reserved.
CONTACT: Kerry McGovern, NHL
212-789-2172, kmcgovern@nhl.com
News Source: NASDAQ OMX
06.10.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: National Hockey League
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901379118
WKN:
End of Announcement DGAP News-Service
---------------------------------------------------------------------------
National Hockey League
06.10.2011 09:00
---------------------------------------------------------------------------
Slovak Website Joins 5 Additional New NHL Websites in Czech, Finnish, German,
Russian and Swedish
Will Emphasize Territory-Specific Video Content and Showcase European-Born
NHLers
NEW YORK, 2011-10-06 09:00 CEST (GLOBE NEWSWIRE) -- The National Hockey League(tm)
(NHL) today announced the introduction of a new official website published in
Slovak as a complement to the English-language NHL.com. The NHL(tm) has also
introduced websites in Czech, Finnish, German, Russian and Swedish.
The NHL is the world's top professional hockey league, with more than 26
percent of its players hailing from outside of North America. As a result, NHL(tm)
digital media - including broadband experiences and mobile applications - enjoy
significant demand from fans around the world. Now, as part of a larger
cross-media strategy to better activate International fans of the NHL, the
League has created the most relevant, country-specific NHL media experience for
the Web.
'The NHL is a true global sport and we continue to see a growing demand from
International fans across broadband, mobile and tablet devices,' said Perry
Cooper, senior vice president of digital media. 'These new sites are programmed
and customized to optimize the fan's experience by emphasizing the local-born
players with video-centric content.'
Slovakian Fans Crave Player Content
The content strategy for the Slovak NHL Web site is to prominently feature
Slovakia's local-born players such as Zdeno Chara, Marian Gaborik and Jaroslav
Halak, providing regular video interviews of these players in their native
languages, special highlight packages of their performance on the ice, and
localized versions of their traditional NHL.com player pages.
As with the original NHL.com, the new Slovak site also will include abundant
amounts of video to feed the demand from Slovakian fans who historically
consume more video compared to North American fans.
The site will have local staff writers and special guest bloggers throughout
the season in the form of players and coaches whose native language is Slovak.
Other features include the traditional modules currently found on NHL.com,
including Featured Stats, Frozen Moments, Polls, Scores, Standings, Schedule,
Photo Gallery, Stats and Players.
More than 20 percent of the overall digital audience for NHL hockey comes from
counties outside of North America, with six countries - Czech Republic,
Germany, Finland, Slovakia, Sweden and Russia - representing 50 percent of the
International digital audience. Each of these six countries experienced double-
or triple-digit year-over-year growth for video starts on NHL.com last year,
demonstrating the opportunity for native-language NHL Web sites.
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four
major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international makeup,
with players from more than 20 countries represented on team rosters. According
to a Simmons Market Research study, NHL fans are younger, more educated, more
affluent, and access content through digital means more than any other sport.
The NHL entertains more than 250 million fans each season in-arena and through
its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ASN and
NHL Network(tm)) and radio (NHL Radio(tm) and Sirius XM Radio). Through the NHL
Foundation, the League's charitable arm, the NHL raises money and awareness for
Hockey Fights Cancer(tm) and NHL Youth Development, and supports the charitable
efforts of NHL players. For more information on the NHL, log on to NHL.com.
NHL, the NHL Shield and National Hockey League are trademarks of the National
Hockey League. All Rights Reserved.
CONTACT: Kerry McGovern, NHL
212-789-2172, kmcgovern@nhl.com
News Source: NASDAQ OMX
06.10.2011 Dissemination of a Corporate News, transmitted by DGAP -
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------------
Language: English
Company: National Hockey League
United States
Phone:
Fax:
E-mail:
Internet:
ISIN: US9901379118
WKN:
End of Announcement DGAP News-Service
---------------------------------------------------------------------------