Treofan signs global partnership with Shiner and Alliance, setting stage for strong growth
DGAP-News: Treofan Germany GmbH & Co. KG / Schlagwort(e):
Kooperation/Strategische Unternehmensentscheidung
Treofan signs global partnership with Shiner and Alliance, setting
stage for strong growth
24.10.2011 / 12:27
---------------------------------------------------------------------
Press Release
Treofan signs global partnership with Shiner and Alliance, setting stage
for strong growth
Raunheim, 24th October, 2011 - The Treofan Group ('Treofan'), a global
leader in specialty packaging films, has signed a marketing partnership
agreement with Shiner International Inc., Haikou, China ('Shiner') and
Alliance Packaging, Hong Kong ('Alliance') which will boost the partners'
geographical reach and product offering, and create significant global
growth opportunities.
Under the terms of the agreement, sales and research teams from the partner
companies will collaborate. Treofan will have exclusive responsibility for
marketing and sales of coated films and tobacco films for Shiner in Europe
and the Americas (Canada excluded); Shiner will gain access to Treofan's
advanced technologies for tobacco films and packaging for sale in the
Chinese market; and Alliance will have the primary responsibility for sales
and marketing for all packaging films from Treofan and Shiner in the
Asia-Pacific market. The partnership will provide the partners' customers
with a much broader range of high-end global packaging film and related
services.
Treofan CEO Giovanni Canetta said: 'We are proud to have established this
partnership agreement with Shiner and Alliance. This partnership represents
an important element of Treofan's strategy and reflects the potential and
attractiveness of the global packaging markets. We are further convinced
that through this new marketing and technology alliance the three companies
can look forward to strong, continued growth of their customer base.'
Shiner CEO Qingtao Xing said: 'The integrated concept offers Shiner's
customers access to Treofan's leading technology in tobacco films, along
with Treofan's competence in emerging technologies. Treofan will bring to
the partnership its strong sales force and its market leadership position
in Europe and in the Americas, through which Shiner and Alliance will be
able to access the markets outside China'.
Alliance Senior Partners Patrick Brincat and Richard Li said: 'Alliance
will contribute through its extensive knowledge of the Asia Pacific market
to the partnership, allowing both Treofan and Shiner to significantly grow
their volumes in Asia-Pacific'.
Treofan, Shiner and Alliance consider this partnership an important first
step towards creating an integrated high-end global packaging film platform
capable of serving global customers with a local footprint in the Americas,
Asia-Pacific and Europe. Treofan and Shiner will keep developing their
leading market positions through superior technology and unique R&D
capabilities.
Effective immediately, Shiner and Alliance sales force in both Europe and
the Americas will be absorbed into Treofan's network, which will have
exclusive distribution rights for Shiner's coated and tobacco films in
those markets. Treofan and Shiner will have a total joint coated film
capacity of approximately 25,000 tons per year.
Shiner will begin full production on its new tobacco film line in the
fourth quarter of 2011, and has chosen Treofan as a technology partner to
strengthen its position in the Chinese tobacco film market. Meanwhile,
Treofan's know-how will allow Shiner to produce the most advanced tobacco
films on its new 6.4 meter Brueckner line. Together, Treofan and Shiner
will have a total joint tobacco film capacity of approximately 45,000 tons
per year.
About the partners:
Treofan Group is a global technology leader for biaxially oriented
polypropylene film (BOPP). Since more than 40 years we develop and
manufacture BOPP films. We market our products under the brand name
Treofan(R). Treofan offers the most diverse and comprehensive product range
within the industry, providing packaging, label and tobacco film
applications as well as films for electronic devices, such as capacitors
and batteries. Treofan operates 4 plants, located in Germany, Italy and
Mexico. Its commercial organization runs sales offices across Europe, US
and Mexico supported by an agent / distribution network to cover Asia and
Africa.
Shiner International Inc. (NASDAQ: BEST) is engaged in the research and
development, manufacture and sale of flexible packaging material. Products
include coated packaging film, shrink-wrap film, common packaging film,
anti-counterfeit laser holographic film and color-printed packaging
materials. Shiner's flexible packaging products are used by manufacturers
in the food and consumer products industry to preserve texture, flavor,
hygiene, and convenience and safety of their products. Shiner was founded
in 1990 and is headquartered in Haikou China.
Alliance Packaging Group was formed to bring the best Flexible Packaging
products to the rest of the world. Alliance Packaging has carefully
selected its supplier partners and negotiated exclusive agencies with them.
Its criteria for selecting its partners were supply reliability, quality,
product offering and relationship. Alliance Packaging works closely with
these partners, offering them a Hong Kong purchasing and liaison office
with many years of experience of buying from and selling to the Chinese and
Asia Pacific markets, coupled with Australian and Philippines sales offices
staffed by experienced packaging professionals with global sales and
marketing and product development experience. Alliance can offer finance
and stockholding (subject to conditions) to help smooth the importation and
purchasing process.
For further information, please contact:
Juergen Lindemann, Marketing and Commercial Director Treofan Group
T: +49 (0) 6142 200 3244
E: juergen.lindemann@treofan.com
Ende der Finanznachricht
---------------------------------------------------------------------
24.10.2011 Veröffentlichung einer Corporate News/Finanznachricht,
übermittelt durch die DGAP - ein Unternehmen der EquityStory AG.
Für den Inhalt der Mitteilung ist der Emittent / Herausgeber
verantwortlich.
Die DGAP Distributionsservices umfassen gesetzliche Meldepflichten,
Corporate News/Finanznachrichten und Pressemitteilungen.
Medienarchiv unter http://www.dgap-medientreff.de und
http://www.dgap.de
---------------------------------------------------------------------
Sprache: Deutsch
Unternehmen: Treofan Germany GmbH & Co. KG
Am Prime Parc 17
65479 Raunheim
Deutschland
Internet: www.treofan.com
Ende der Mitteilung DGAP News-Service
---------------------------------------------------------------------
143212 24.10.2011
DGAP-News: Treofan Germany GmbH & Co. KG / Schlagwort(e):
Kooperation/Strategische Unternehmensentscheidung
Treofan signs global partnership with Shiner and Alliance, setting
stage for strong growth
24.10.2011 / 12:27
---------------------------------------------------------------------
Press Release
Treofan signs global partnership with Shiner and Alliance, setting stage
for strong growth
Raunheim, 24th October, 2011 - The Treofan Group ('Treofan'), a global
leader in specialty packaging films, has signed a marketing partnership
agreement with Shiner International Inc., Haikou, China ('Shiner') and
Alliance Packaging, Hong Kong ('Alliance') which will boost the partners'
geographical reach and product offering, and create significant global
growth opportunities.
Under the terms of the agreement, sales and research teams from the partner
companies will collaborate. Treofan will have exclusive responsibility for
marketing and sales of coated films and tobacco films for Shiner in Europe
and the Americas (Canada excluded); Shiner will gain access to Treofan's
advanced technologies for tobacco films and packaging for sale in the
Chinese market; and Alliance will have the primary responsibility for sales
and marketing for all packaging films from Treofan and Shiner in the
Asia-Pacific market. The partnership will provide the partners' customers
with a much broader range of high-end global packaging film and related
services.
Treofan CEO Giovanni Canetta said: 'We are proud to have established this
partnership agreement with Shiner and Alliance. This partnership represents
an important element of Treofan's strategy and reflects the potential and
attractiveness of the global packaging markets. We are further convinced
that through this new marketing and technology alliance the three companies
can look forward to strong, continued growth of their customer base.'
Shiner CEO Qingtao Xing said: 'The integrated concept offers Shiner's
customers access to Treofan's leading technology in tobacco films, along
with Treofan's competence in emerging technologies. Treofan will bring to
the partnership its strong sales force and its market leadership position
in Europe and in the Americas, through which Shiner and Alliance will be
able to access the markets outside China'.
Alliance Senior Partners Patrick Brincat and Richard Li said: 'Alliance
will contribute through its extensive knowledge of the Asia Pacific market
to the partnership, allowing both Treofan and Shiner to significantly grow
their volumes in Asia-Pacific'.
Treofan, Shiner and Alliance consider this partnership an important first
step towards creating an integrated high-end global packaging film platform
capable of serving global customers with a local footprint in the Americas,
Asia-Pacific and Europe. Treofan and Shiner will keep developing their
leading market positions through superior technology and unique R&D
capabilities.
Effective immediately, Shiner and Alliance sales force in both Europe and
the Americas will be absorbed into Treofan's network, which will have
exclusive distribution rights for Shiner's coated and tobacco films in
those markets. Treofan and Shiner will have a total joint coated film
capacity of approximately 25,000 tons per year.
Shiner will begin full production on its new tobacco film line in the
fourth quarter of 2011, and has chosen Treofan as a technology partner to
strengthen its position in the Chinese tobacco film market. Meanwhile,
Treofan's know-how will allow Shiner to produce the most advanced tobacco
films on its new 6.4 meter Brueckner line. Together, Treofan and Shiner
will have a total joint tobacco film capacity of approximately 45,000 tons
per year.
About the partners:
Treofan Group is a global technology leader for biaxially oriented
polypropylene film (BOPP). Since more than 40 years we develop and
manufacture BOPP films. We market our products under the brand name
Treofan(R). Treofan offers the most diverse and comprehensive product range
within the industry, providing packaging, label and tobacco film
applications as well as films for electronic devices, such as capacitors
and batteries. Treofan operates 4 plants, located in Germany, Italy and
Mexico. Its commercial organization runs sales offices across Europe, US
and Mexico supported by an agent / distribution network to cover Asia and
Africa.
Shiner International Inc. (NASDAQ: BEST) is engaged in the research and
development, manufacture and sale of flexible packaging material. Products
include coated packaging film, shrink-wrap film, common packaging film,
anti-counterfeit laser holographic film and color-printed packaging
materials. Shiner's flexible packaging products are used by manufacturers
in the food and consumer products industry to preserve texture, flavor,
hygiene, and convenience and safety of their products. Shiner was founded
in 1990 and is headquartered in Haikou China.
Alliance Packaging Group was formed to bring the best Flexible Packaging
products to the rest of the world. Alliance Packaging has carefully
selected its supplier partners and negotiated exclusive agencies with them.
Its criteria for selecting its partners were supply reliability, quality,
product offering and relationship. Alliance Packaging works closely with
these partners, offering them a Hong Kong purchasing and liaison office
with many years of experience of buying from and selling to the Chinese and
Asia Pacific markets, coupled with Australian and Philippines sales offices
staffed by experienced packaging professionals with global sales and
marketing and product development experience. Alliance can offer finance
and stockholding (subject to conditions) to help smooth the importation and
purchasing process.
For further information, please contact:
Juergen Lindemann, Marketing and Commercial Director Treofan Group
T: +49 (0) 6142 200 3244
E: juergen.lindemann@treofan.com
Ende der Finanznachricht
---------------------------------------------------------------------
24.10.2011 Veröffentlichung einer Corporate News/Finanznachricht,
übermittelt durch die DGAP - ein Unternehmen der EquityStory AG.
Für den Inhalt der Mitteilung ist der Emittent / Herausgeber
verantwortlich.
Die DGAP Distributionsservices umfassen gesetzliche Meldepflichten,
Corporate News/Finanznachrichten und Pressemitteilungen.
Medienarchiv unter http://www.dgap-medientreff.de und
http://www.dgap.de
---------------------------------------------------------------------
Sprache: Deutsch
Unternehmen: Treofan Germany GmbH & Co. KG
Am Prime Parc 17
65479 Raunheim
Deutschland
Internet: www.treofan.com
Ende der Mitteilung DGAP News-Service
---------------------------------------------------------------------
143212 24.10.2011